9780060081997 - the fall of advertising and the rise of pr: how publicity and credibility build modern brands better than traditional marketing di ries, al (49 risultati)
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Da: Wonder Book, Frederick, MD, U.S.A.Wonder Book
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Da: Wonder Book, Frederick, MD, U.S.A.Wonder Book
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Da: HPB-Diamond, Dallas, TX, U.S.A.HPB-Diamond
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.Midtown Scholar Bookstore
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Paperback. Condizione: Good. some shelfwear but still NICE! - may have remainder mark or previous owner's name Standard-sized.
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Da: Once Upon A Time Books, Siloam Springs, AR, U.S.A.Once Upon A Time Books
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paperback. Condizione: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library…or without dustjacket.
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
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Condizione: Very Good. Reprint. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
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Condizione: Good. Reprint. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Da: Roundabout Books, Greenfield, MA, U.S.A.Roundabout Books
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paperback. Condizione: Very Good. Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condizione: New.
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
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Paperback or Softback. Condizione: New. The Fall of Advertising and the Rise of PR. Book.
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Da: medimops, Berlin, Germaniamedimops
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condizione: As New. Unread book in perfect condition.
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Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
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Paperback. Condizione: New. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing numbe…r of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why * advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; * the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; * advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
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Da: medimops, Berlin, Germaniamedimops
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
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Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Da: California Books, Miami, FL, U.S.A.California Books
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Condizione: New.
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Da: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 16,61
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Paperback. Condizione: New. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing numbe…r of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why * advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; * the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; * advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
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Da: a2zbooks, Burgin, KY, U.S.A.a2zbooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 11,30
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Softcover. Condizione: Very Good. Edition Unstated. Some shelf and corner wear with cover curling at corners. Text appears clean. Binding is tight and solid in very good condition. Good study copy. Looks Nice. 295 pp. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0060081996. ISBN/EAN: 9780060081997. Pictu…res of this item not already displayed here available upon request. Inventory No: ABE316607934.
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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EUR 17,42
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Paperback. Condizione: new. Paperback. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astoni…shing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity.Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down. Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually no advertising and shows readers how to give up the big bang approach, create a category, use PR to communicate credentials and much more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: Hamelyn, Madrid, M, SpagnaHamelyn
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Quasi ottimo
EUR 5,99
EUR 12,99 spedizioneSpedito da Spagna a U.S.A.Quantità: 1 disponibili
Condizione: Muy bueno. : En este libro, los autores Al y Laura Ries exploran la evolución del marketing y las relaciones públicas, argumentando que las marcas exitosas de hoy en día se construyen a través de la publicidad, no de la publicidad tradicional. A través de estudios de casos y análisis, demuestran cómo las campañas de…relaciones públicas pueden ser más efectivas para establecer la credibilidad de una marca, mientras que la publicidad se utiliza mejor para mantener las marcas una vez que ya están establecidas. Una lectura esencial para los profesionales del marketing que buscan nuevas estrategias para construir y mantener marcas en el panorama mediático actual. EAN: 9780060081997 Tipo: Libros Categoría: Negocios y Economía Título: The Fall of Advertising and the Rise of PR Autor: Al Ries| Laura Ries Editorial: Harper Business Idioma: en Páginas: 320 Formato: tapa blanda.
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 18,69
EUR 3,50 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. pp. 320.
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Da: Greener Books, London, Regno UnitoGreener Books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Buono
EUR 5,84
EUR 23,41 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
