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9780062388421 - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life di Sutherland, Rory (37 risultati)
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Bay State Book Company, North Smithfield, RI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
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Alchemy The Dark Art and Curio
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Lakeside Books, Benton Harbor, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 11,95
Spedizione EUR 3,43
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Paperback or Softback)
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback or Softback. Condizione: New. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Book.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Alchemy
Lingua: Inglese
Editore: HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
EUR 17,54
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: California Books, Miami, FL, U.S.A.
Valutazione del venditore 4 su 5 stelle
EUR 17,72
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Alchemy (Paperback)
Lingua: Inglese
Editore: HarperCollins Publishers Inc, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Alchemy
Lingua: Inglese
Editore: HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 20,36
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 384.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Lingua: Inglese
Editore: Custom House / William Morrow 0, New York, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Da: Adventures Underground, Richland, WA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Trade Paperback. Condizione: New. No Jacket. New Book.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 25,90
Spedizione EUR 7,45
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 384.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 21,77
Spedizione EUR 11,47
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 384 pages. 8.00x5.31x0.86 inches. In Stock.
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Alchemy Format: TradePB
Editore: Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
EUR 16,23
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread copy in mint condition.
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Alchemy Format: TradePB
Editore: Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
EUR 16,32
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Brand New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Russell Books, Victoria, BC, Canada
Valutazione del venditore 5 su 5 stelle
EUR 17,71
Spedizione EUR 17,20
Spedito da Canada a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Special order direct from the distributor.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 17,85
Spedizione EUR 17,20
Spedito da Regno Unito a U.S.A.Quantità: 14 disponibili
Aggiungi al carrelloCondizione: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 18,17
Spedizione EUR 17,30
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 20,47
Spedizione EUR 17,20
Spedito da Regno Unito a U.S.A.Quantità: 14 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 27,67
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 384.
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Alchemy
Lingua: Inglese
Editore: HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 19,03
Spedizione EUR 43,02
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
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Alchemy (Paperback)
Lingua: Inglese
Editore: HarperCollins Publishers Inc, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
EUR 32,48
Spedizione EUR 31,83
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
