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9780062388421 - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life di Sutherland, Rory (40 risultati)
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Dream Books Co., Denver, CO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Zoom Books Company, Lynden, WA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: BookOutlet, Jefferson City, TN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Paperback. Publisher overstock, may contain remainder mark on edge.
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy The Dark Art and Curio
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Alchemy The Dark Art and Curio
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Lakeside Books, Benton Harbor, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 12,14
Spedizione EUR 3,49
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Paperback or Softback)
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback or Softback. Condizione: New. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Book.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Alchemy
Lingua: Inglese
Editore: HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
EUR 17,82
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: California Books, Miami, FL, U.S.A.
Valutazione del venditore 4 su 5 stelle
EUR 18,01
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Alchemy (Paperback)
Lingua: Inglese
Editore: HarperCollins Publishers Inc, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Alchemy
Lingua: Inglese
Editore: HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 21,30
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 384.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Lingua: Inglese
Editore: Custom House / William Morrow 0, New York, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Da: Adventures Underground, Richland, WA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Trade Paperback. Condizione: New. No Jacket. New Book.
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EUR 13,50
Spedizione EUR 17,48
Spedito da Canada a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. .
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Valutazione del venditore 5 su 5 stelle
EUR 21,01
Spedizione EUR 10,50
Spedito da Irlanda a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2021. Paperback. . . . . .
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 22,35
Spedizione EUR 11,67
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 384 pages. 8.00x5.31x0.86 inches. In Stock.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 26,59
Spedizione EUR 7,59
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 384.
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Alchemy Format: TradePB
Editore: Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
EUR 16,50
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread copy in mint condition.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 24,97
Spedizione EUR 9,18
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.
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Alchemy Format: TradePB
Editore: Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
EUR 16,58
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Brand New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 23,61
Spedizione EUR 11,67
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 384 pages. 8.00x5.31x0.86 inches. In Stock.
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EUR 18,00
Spedizione EUR 17,48
Spedito da Canada a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Special order direct from the distributor.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 18,49
Spedizione EUR 17,51
Spedito da Regno Unito a U.S.A.Quantità: 14 disponibili
Aggiungi al carrelloCondizione: New.
