Isbn: 9780070490970 - marketing management: strategies and programs (9 risultati)

Hardcover. Condizione: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condizione: acceptable.

Condizione: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Soft cover. Condizione: Fair. International Edition, Sixth Edition.

Hardcover. Condizione: Good. 496 pages. cover worn, corners scuffed, name ffep, Unlike most marketing management texts that are overly descriptive and repeti tious of prior coursework, this brief text focuses on the middle management mark eting decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new co author, Thomas Madden of the University of South Carolina, Columbia, has been ad ded to the team. Discussions of such important areas as market segmentation, qua lity, customer service, brand equity, sales promotion, direct marketing, and dat abase marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects .…