Isbn: 9780071002783 - advertising and promotion management (4 risultati)

Hardcover. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Hardcover. Condizione: Very Good. Advertising and Promotion Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Hardcover. Condizione: Fair. Verschmutzung; Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten. Here is a book that supplies students with all of the theoretical and practical direction they need to execute effective advertising and promotional campaigns. The book offers many new insights into advertising and eliminates many of the myths about how advertising works. Reviewers have praised the book as being "light-years ahead of the competition. " One look at the table of contents reveals its in-depth coverage of crucial areas that other books neglect. A clear specification of marketing objectives,target audience action objectives,and communication objectives allows students to easily identify appropriate goals for any advertising or promotional campaign. The book features a systematic six-step approach to the subject,with a corresponding checklist plan at the back of the book that makes projects and cases easy to organize based on the book's content. Discussion of alternative communication objectives demonstrates how advertising works in different situations and when to use and when to avoid various tactics. Fully integrated coverage of sales promotion includes an evaluation of best techniques for various promotion situations,illustrating how and when each are applied.…

Hardcover. Condizione: gut. 1987. Advertising and promotion management In englischer Sprache. pages.