Editore: Boston: Irwin McGraw-Hill, 1996., 1996
ISBN 10: 0072380233 ISBN 13: 9780072380231
Da: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.
Hardcover. Condizione: Very Good. Condizione sovraccoperta: No Dj. Quarto, hardcover, near fine. Univ of Phoenix 13th edition. Map endpps. Special edition series. 786 pp. CD in plastic case in back. Glossary, index. Pull out chart showing topics covered under each chapter at front of book. Great book to learn marketing on your own! Filled with color photos. Book.