Isbn: 9780073529950 - basic marketing (10 risultati)

Condizione: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condizione: Good. Meets or exceeds the good condition guidelines. Nice copy. Has some staining. Five star seller - Buy with confidence.

Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condizione: Fair. Overview: Basic Marketing 18e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing?s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ?best practices.? This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.…

Hardback. Condizione: Good. Overview: Basic Marketing 18e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing?s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ?best practices.? This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.…

Hardcover. Condizione: Good. MULTIPLE COPIES 18TH EDITION WHITE COVER GOOD USED CONDITION - COVER AND CORNERS ARE WORN, SOME CARDBOARD SHOWING, MAY HAVE SOME WRITING - VERY USABLE USED BOOK - EXPERIENCE AMAZING CUSTOMER SERVICE - WE SHIP DAILY.

Hardcover. Condizione: Very Good. 18th. VERY GOOD USED CONDITION-MAY HAVE SLIGHT CLASSROOM WEAR - EXPERIENCE AMAZING CUSTOMER SERVICE - WE SHIP DAILY.