Isbn: 9780130990693 - customer relationship management: the bottom line to optimizing your roi: the bottom line to optimizing your roi (neteffect series) (2 risultati)

Softcover. Condizione: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1) the scientific reasons why people resist change, 2) a process to deal with it (Successful People Process SSP) and a process to measure the results in an on-going manner, and 3) how to tie those measure results to the bottom-line (SP3M). 254 pp. Englisch.…

Condizione: Sehr gut - gebraucht. Taschenbuch Guter Zustand, ohne Namenseintrag Zustand: 3, Sehr gut - gebraucht, Taschenbuch Pearson , 2002 , Customer Relationship Management: The Bottom Line to Optimizing Your Roi, Jon Anton, Natalie L. Petouhoff.