Isbn: 9780131469563 - market-based management: strategies for growing customer value and profitability: united states edition (10 risultati)

Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condizione: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

paperback. Condizione: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.

Softcover. Condizione: Fine. Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten. This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management--with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth--giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.…

Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131469563.…

Paperback. Condizione: Very Good. Minor shelf/edge wear. Uncreased spine,binding tight.Contains some sporatic highlighting throughout.FOURTH EDITION.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title.

Paperback. Condizione: Brand New. 4th edition. 506 pages. 9.00x6.75x1.00 inches. In Stock.