ISBN: 9780134480435 - advertising & imc: principles and practice (25 risultati)

Softcover. Condizione: New. Brand new book. International edition printed overseas but with similar contents as compared to the US edition. Book will have a different ISBN and cover art and paperback bound. Same day shipping with tracking.

Hardback. Condizione: Good. For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.   And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they?re prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab? is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here.  Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for:   0134830113 / 9780134830117 Advertising & IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package   Package consists of: 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice0134480430 / 9780134480435 Advertising & IMC: Principles and Practice.…

Hardback. Condizione: Good. For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.   And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they?re prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab? is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here.  Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for:   0134830113 / 9780134830117 Advertising & IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package   Package consists of: 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice0134480430 / 9780134480435 Advertising & IMC: Principles and Practice.…

Paperback. Condizione: NEW. International Edition, Paperback, Brand New,ISBN and Cover image may differ but contents similar to U.S. Edition. We ship from multiple Locations including India, We ship to PO , APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.…

Hardcover. Condizione: Fair. Book in Fair condition.

Hardcover. Condizione: Very Good.

Hardcover. Condizione: Very Good. 11. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Condizione: Good. Book in Good condition.

hardcover. Condizione: Good. Clean sturdy and unmarked with moderate shelf wear EP.

hardcover. Condizione: As New.

Hardcover. Condizione: new. New Copy. Customer Service Guaranteed.

hardcover. Condizione: Good. 11th Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code. Used books will not include dust jackets.

hardcover. Condizione: New. 11th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

hardcover. Condizione: New. This Book is Brand New. See our picture for exact item you will receive. All items ship within 24 hours. Packaging is 100% Recyclable. Most items purchased from Charitable organizations. A portion of each sale is also donated to a monthly charity, check your package for this month's charity. Reuse-Recycle-Rebook.…

Condizione: Fine. Limited Copies Available - Like New/Mint Condition - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE - May have barcode or school stamp.

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Hardcover. Condizione: Brand New. 11 edition. 634 pages. 11.00x9.00x1.00 inches. In Stock.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New.