paperback. Condizione: Very Good.
Condizione: As New. Unread book in perfect condition.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Condizione: New.
EUR 39,16
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Aggiungi al carrelloCondizione: new.
EUR 40,85
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Oxford University Press Inc, 2019
ISBN 10: 0190947578 ISBN 13: 9780190947576
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 40,84
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 40,83
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 41,25
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Revaluation Books, Exeter, Regno Unito
EUR 65,23
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Aggiungi al carrelloPaperback. Condizione: Brand New. 256 pages. 9.25x6.25x0.75 inches. In Stock.
Lingua: Inglese
Editore: Oxford University Press Mai 2019, 2019
ISBN 10: 0190947578 ISBN 13: 9780190947576
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 67,80
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Negative campaigning is a central component of political campaigns in the United States. Yet, until now, most evidence has suggested that negative campaigning has little effect on voters. How can we reconcile the findings of a plethora of empirical studies with the methods of political elites This book cuts through to the central issue: how such advertising influences voters' attitudes and their actions during campaigns. Focusing on U.S. senatorial campaigns, KimFridkin and Patrick Kenney draw from surveys, experiments, facial expression emotion tests, content analyses, and focus groups. They develop the 'tolerance and tactics theory of negativity' and demonstrate the divergent effects of tone and content on voter outcomes. Using their new framework, they findthat harsh messages seen as relevant to the opponent's ability to govern are indeed likely to be noticed and acted upon.
Da: Revaluation Books, Exeter, Regno Unito
EUR 40,14
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 256 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.
Lingua: Inglese
Editore: Oxford University Press Inc, New York, 2019
ISBN 10: 0190947578 ISBN 13: 9780190947576
Da: CitiRetail, Stevenage, Regno Unito
EUR 62,60
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys,experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaignmessages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.