9780195596717 - integrated marketing communication: a balanced approach di winchester, maxwell; ling, peter; stocchi, lara; o.lwin, may; shin, wonsun; kang, hyunjin (22 risultati)
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Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Lingua: Inglese
Editore: Oxford University Press Australia, Melbourne, 2019
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Paperback. Condizione: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,… and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: New. pp. 544.
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. pp. 544.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. pp. 544.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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EUR 120,99
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Condizione: New.
Integrated Marketing Communication
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Integrated Marketing Communication
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new.
Lingua: Inglese
Editore: Oxford University Press Australia, Melbourne, 2019
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Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
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Paperback. Condizione: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,… and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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EUR 132,55
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Condizione: As New. Unread book in perfect condition.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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EUR 117,93
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Condizione: New.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell/ Ling, Peter/ Stocchi, Lara/ Oo.Lwin, May/ Shin, Wonsun/ Kang, Hyunjin
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 125,92
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Paperback. Condizione: Brand New. 544 pages. 9.69x8.03x0.87 inches. In Stock.
Lingua: Inglese
Editore: Oxford University Press Australia, Melbourne, 2019
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 106,01
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Paperback. Condizione: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,… and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 133,57
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Condizione: As New. Unread book in perfect condition.
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Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
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EUR 136,05
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Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 142,22
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Condizione: New. 2019. paperback. . . . . .
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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EUR 127,42
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Paperback. Condizione: New. New. book.
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Da: moluna, Greven, Germaniamoluna
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EUR 128,93
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Condizione: New. Über den AutorrnrnDr. Max Winchester - Head of Scholarship and Professional Learning, First Year College, Victoria UniversitynnPeter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological Universi.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell/ Ling, Peter/ Stocchi, Lara/ Oo.Lwin, May/ Shin, Wonsun/ Kang, Hyunjin
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 176,24
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Paperback. Condizione: Brand New. 544 pages. 9.69x8.03x0.87 inches. In Stock.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Brossura
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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EUR 182,31
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Condizione: New. 2019. paperback. . . . . . Books ship from the US and Ireland.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 178,11
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Taschenbuch. Condizione: Neu. Neuware - Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasi…on (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour.
