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Lingua: Inglese
Editore: Oxford University Press Inc, US, 2023
ISBN 10: 0197554164 ISBN 13: 9780197554166
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. In Sesame Street: A Transnational History, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries, bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon. Contrary to the producers' oft-publicized claims of Sesame Street's universality, the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales difficult as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insights from new histories about childhood, education, and transnational media, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, it provides a reflective backdrop to the many ongoing debates about children's media.In contrasting the positive receptions and renunciations of Sesame Street, Jensen demonstrates that it was only after a substantial rethinking of Sesame Street's aims and business model that this program ended up on numerous broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today.
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Lingua: Inglese
Editore: Oxford University Press Inc, New York, 2023
ISBN 10: 0197554164 ISBN 13: 9780197554166
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. In Sesame Street: A Transnational History, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries,bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon. Contrary to the producers' oft-publicized claims ofSesame Street's universality, the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales difficult as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insights from new histories about childhood, education, and transnational media, the book lays bare a cultural clash of international proportions rooted in divergentapproaches to children's television. In doing so, it provides a reflective backdrop to the many ongoing debates about children's media.In contrasting the positive receptions and renunciations of SesameStreet, Jensen demonstrates that it was only after a substantial rethinking of Sesame Street's aims and business model that this program ended up on numerous broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Oxford University Press Inc, 2023
ISBN 10: 0197554164 ISBN 13: 9780197554166
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 35,98
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Aggiungi al carrelloPaperback. Condizione: New.
Lingua: Inglese
Editore: Oxford University Press Inc, 2023
ISBN 10: 0197554164 ISBN 13: 9780197554166
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Aggiungi al carrelloCondizione: New. 2023. Paperback. . . . . .
Lingua: Inglese
Editore: Oxford University Press Inc, 2023
ISBN 10: 0197554164 ISBN 13: 9780197554166
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Aggiungi al carrelloPaperback. Condizione: Brand New. 274 pages. 9.50x6.50x0.75 inches. In Stock.
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Lingua: Inglese
Editore: Oxford University Press Apr 2023, 2023
ISBN 10: 0197554164 ISBN 13: 9780197554166
Da: AHA-BUCH GmbH, Einbeck, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.
Lingua: Inglese
Editore: Oxford University Press Inc, US, 2023
ISBN 10: 0197554164 ISBN 13: 9780197554166
Da: Rarewaves.com UK, London, Regno Unito
EUR 43,38
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. In Sesame Street: A Transnational History, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries, bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon. Contrary to the producers' oft-publicized claims of Sesame Street's universality, the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales difficult as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insights from new histories about childhood, education, and transnational media, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, it provides a reflective backdrop to the many ongoing debates about children's media.In contrasting the positive receptions and renunciations of Sesame Street, Jensen demonstrates that it was only after a substantial rethinking of Sesame Street's aims and business model that this program ended up on numerous broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today.
EUR 52,20
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Sesame Street | A Transnational History | Helle Strandgaard Jensen | Taschenbuch | Kartoniert / Broschiert | Englisch | 2023 | Oxford University Press | EAN 9780197554166 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: Oxford University Press Apr 2023, 2023
ISBN 10: 0197554164 ISBN 13: 9780197554166
Da: Books-by-Floh, Paderborn, Germania
EUR 52,97
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today. 288 pp. Englisch.