Isbn: 9780198705116 - innovation in an advanced consumer society: value-driven service innovation (14 risultati)

Hardcover. Condizione: As New. Condizione sovraccoperta: Very Good. 1st Edition. Published by Oxford University Press in 2016, this is the first hardback printing of Peder Inge Furseth and Richard Cuthbertson's INNOVATION IN AN ADVANCED CONSUMER SOCIETY: Value-Driven Service Innovation. Black and gilt cloth binding, both the book and dust jacket are in very good condition.…

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Hardcover. Condizione: new. Hardcover. This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation.When interacting with leading businesses, there is a commonacceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reportsdocument a considerable knowledge gap related to service innovation.It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming.This raises the question: do we know how to innovate successfully in a consumer driven society?In this book,the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understandingof innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society. The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Buch. Condizione: Neu. INNOVATION ADVANC CONSUMER SOCIETY C | Cuthbertson Furseth | Buch | Gebunden | Englisch | 2016 | ACADEMIC | EAN 9780198705116 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.