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9780226618296 - Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services di Ofek, Elie; Muller, Eitan; Libai, Barak (21 risultati)
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Housing Works Online Bookstore, New York, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University Of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
EUR 4,62
Spedizione EUR 15,74
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780226618296.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Innovation Equity Format: Hardcover
Lingua: Inglese
Editore: University of Chicago press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
EUR 58,02
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Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Brand New.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services (eng)
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Brook Bookstore On Demand, Napoli, NA, Italia
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EUR 50,60
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Spedito da Italia a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloCondizione: new.
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Innovation Equity
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University Of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Prima edizione
EUR 53,99
Spedizione EUR 10,50
Spedito da Irlanda a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloCondizione: New. Num Pages: 352 pages. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 30. Weight in Grams: 612. . 2016. 1st Edition. Hardcover. . . . .
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Innovation Equity
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 61,26
Spedizione EUR 5,81
Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Innovation Equity
Lingua: Inglese
Editore: The University of Chicago Press, US, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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EUR 68,91
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Spedito da Regno Unito a U.S.A.Quantità: 8 disponibili
Aggiungi al carrelloHardback. Condizione: New. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services.In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University of Chicago Press 2016-10-03, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Chiron Media, Wallingford, Regno Unito
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EUR 54,53
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Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 56,49
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Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloCondizione: New.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Majestic Books, Hounslow, Regno Unito
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EUR 68,44
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Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 352.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University Of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Num Pages: 352 pages. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 30. Weight in Grams: 612. . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
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Innovation Equity (Hardcover)
Lingua: Inglese
Editore: The University of Chicago Press, Chicago, IL, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: new. Hardcover. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, were fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, theyre polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on peoples ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplacefrom their launch to the moment they became everyday products to the phase where consumers moved on to the next big thing. They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Innovation Equity Assessing and Managing the Monetary Value of New Products and Services
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 67,44
Spedizione EUR 14,47
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 352 pages. 9.50x6.50x1.00 inches. In Stock.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 66,68
Spedizione EUR 17,36
Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Lingua: Inglese
Editore: The University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 67,90
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Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Innovation Equity
Lingua: Inglese
Editore: The University of Chicago Press, US, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 63,92
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Spedito da Regno Unito a U.S.A.Quantità: 8 disponibili
Aggiungi al carrelloHardback. Condizione: New. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services.In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
-
Innovation Equity (Hardcover)
Lingua: Inglese
Editore: The University of Chicago Press, Chicago, IL, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
EUR 121,96
Spedizione EUR 32,11
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: new. Hardcover. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, were fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, theyre polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on peoples ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplacefrom their launch to the moment they became everyday products to the phase where consumers moved on to the next big thing. They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
