Isbn: 9780226618296 - innovation equity: assessing and managing the monetary value of new products and services (23 risultati)

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780226618296. …

Condizione: New.

Condizione: New. Brand New.

Condizione: new.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. Num Pages: 352 pages. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 30. Weight in Grams: 612. . 2016. 1st Edition. Hardcover. . . . .

Condizione: As New. Unread book in perfect condition.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condizione: New. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services.In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value. …

Hardcover. Condizione: New.

Condizione: New.

Hardcover. Condizione: Brand New. 352 pages. 9.50x6.50x1.00 inches. In Stock.

Condizione: New. pp. 352.

Condizione: New. Num Pages: 352 pages. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 30. Weight in Grams: 612. . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Condizione: New. pp. 352.

Condizione: New. In English.

Hardcover. Condizione: new. Hardcover. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, were fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, theyre polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on peoples ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplacefrom their launch to the moment they became everyday products to the phase where consumers moved on to the next big thing. They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: As New. Unread book in perfect condition.

Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.

Hardback. Condizione: New. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services.In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value. …

Hardcover. Condizione: new. Hardcover. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, were fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, theyre polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on peoples ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplacefrom their launch to the moment they became everyday products to the phase where consumers moved on to the next big thing. They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…