Isbn: 9780230217072 - metaphor and gender in business media discourse: a critical cognitive study (14 risultati)

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Condizione: New. Reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. Num Pages: 244 pages, 5 black & white illustrations, biography. BIC Classification: CFB; JFD. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 142 x 266 x 17. Weight in Grams: 348. . 2004. 2004th Edition. paperback. . . . .…

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Condizione: New. pp. 256.

Paperback. Condizione: Brand New. 256 pages. 8.40x5.20x0.70 inches. In Stock.

Condizione: New. Reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. Num Pages: 244 pages, 5 black & white illustrations, biography. BIC Classification: CFB; JFD. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 142 x 266 x 17. Weight in Grams: 348. . 2004. 2004th Edition. paperback. . . . . Books ship from the US and Ireland.…

Taschenbuch. Condizione: Neu. Metaphor and Gender in Business Media Discourse | A Critical Cognitive Study | V. Koller | Taschenbuch | xi | Englisch | 2004 | Palgrave Macmillan | EAN 9780230217072 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse. 260 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.…

Condizione: New. Print on Demand pp. 256.

Condizione: New. PRINT ON DEMAND pp. 256.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 260 pp. Englisch.…