9780252042683 - the gold in the rings: the people and events that transformed the olympic games di wenn, stephen r.; barney, robert k. (14 risultati)
Lingua: Inglese
Editore: University of Illinois Press, 2020
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hardcover. Condizione: Very Good. HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
Lingua: Inglese
Editore: MO - University of Illinois Press, 2020
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Lingua: Inglese
Editore: University of Illinois Press, 2020
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Lingua: Inglese
Editore: University of Illinois Press, Baltimore, 2020
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Hardcover. Condizione: new. Hardcover. Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership an…d decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: University of Illinois Press, 2020
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Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.
Lingua: Inglese
Editore: University of Illinois Press, US, 2020
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Hardback. Condizione: New. Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-m…aking acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Lingua: Inglese
Editore: University of Illinois Press, 2020
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Lingua: Inglese
Editore: University of Illinois Press, 2020
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: University of Illinois Press, 2020
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Lingua: Inglese
Editore: University of Illinois Press, 2020
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Condizione: New. 2020. Hardcover. . . . . .
Lingua: Inglese
Editore: Univ of Illinois Pr, 2020
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Hardcover. Condizione: Brand New. 336 pages. 9.25x6.25x1.25 inches. In Stock.
Lingua: Inglese
Editore: University of Illinois Press, 2020
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Condizione: New. 2020. Hardcover. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: University of Illinois Press, US, 2020
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Hardback. Condizione: New. Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-m…aking acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Lingua: Inglese
Editore: University of Illinois Press, Baltimore, 2020
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Hardcover. Condizione: new. Hardcover. Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership an…d decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
