9780256090055 - marketing strategy di walker, orville c.; etc. (1 risultati)
- Brossura
Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA
Contatta il venditoreVenditore con 4 stelleMembro dell’associazione: IOBA
Condizione: Usato - Come nuovo
EUR 11,98
EUR 8,18 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDBook Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It cov…ers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.
