9780259848189 - Macgregor's Book of Bank Advertising (Classic Reprint) di Macgregor, Theodore Douglas (4 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. An in-depth advertising guide for financial institutions, this book draws upon years of knowledge on best practices, proven strategies, and expert opinion. The author emphasizes the importance of consistency and persistence in advertising, and stresses that successful advertising is not mechanical but requires a combination of art, language, and persuasive argument. The book stresses the importance of matching advertising copy with the right medium to ensure maximum impact. It also suggests that tailoring advertising to specific departments and using inserts and supplements are effective ways to capture and maintain a target audience. Overall, the book is a valuable resource for financial institutions looking to enhance their advertising efforts and gain a competitive edge in the marketplace. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.

Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 402 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.