Isbn: 9780262046329 - the digital multinational: navigating the new normal in global business (22 risultati)

hardcover. Condizione: Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting.

hardcover. Condizione: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.

Condizione: like_new. This book is in Like New condition. It is unused, but has a remainder mark on the edge of the pages. Otherwise it is a new book.

Condizione: New.

Hardback. Condizione: New.

Hardcover. Condizione: new. Hardcover. How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets.Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry's entrance into the Chinese market, Unilever's AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader's toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization. "A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condizione: New.

Condizione: New. pp. 232.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 2022. Hardcover. . . . . .

Condizione: New. pp. 232.

Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condizione: New. 2022. Hardcover. . . . . . Books ship from the US and Ireland.

Condizione: New. pp. 232.

Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condizione: As New. Unread copy in mint condition.

Hardcover. Condizione: Brand New. 232 pages. 9.00x6.00x1.10 inches. In Stock.

Condizione: New. Brand New.

Hardback. Condizione: New.

Hardcover. Condizione: new. Hardcover. How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets.Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry's entrance into the Chinese market, Unilever's AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader's toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization. "A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"-- Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Hardback. Condizione: New.