9780262049320 - the demand revolution: how consumers are redefining sustainability and transforming the future of business di von der gathen, andreas; eckert, nicolai broby; kastbjerg, caroline (30 risultati)
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
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EUR 6,21
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Condizione: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! S…hips USPS Media Mail.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 6,53
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 6,53
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Goodbooks Company, Springdale, AR, U.S.A.Goodbooks Company
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EUR 2,04
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Condizione: acceptable. This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a u…sed book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
von der Gathen, Andreas,Eckert, Nicolai Broby,Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Bellwetherbooks, McKeesport, PA, U.S.A.Bellwetherbooks
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Ottimo
EUR 3,34
EUR 3,46 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
hardcover. Condizione: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
von der Gathen, Andreas,Eckert, Nicolai Broby,Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Bellwetherbooks, McKeesport, PA, U.S.A.Bellwetherbooks
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Buono
EUR 3,34
EUR 3,46 spedizioneSpedito in U.S.A.Quantità: 3 disponibili
hardcover. Condizione: Good. Bruise/tear to cover.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
von der Gathen, Andreas,Eckert, Nicolai Broby,Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Bellwetherbooks, McKeesport, PA, U.S.A.Bellwetherbooks
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 3,50
EUR 3,46 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
hardcover. Condizione: Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting.
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Brossura
Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 3,74
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
von der Gathen, Andreas,Eckert, Nicolai Broby,Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 7,43
EUR 3,05 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
von der Gathen, Andreas,Eckert, Nicolai Broby,Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: HPB Inc., Dallas, TX, U.S.A.HPB Inc.
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 7,43
EUR 3,28 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
von der Gathen, Andreas,Kastbjerg, Caroline,Eckert, Nicolai Broby
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 7,43
EUR 3,28 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
The Demand Revolution : How Consumers Are Redefining Sustainability and Transforming the Future of Business
von der Gathen, Andreas, Eckert, Nicolai Broby, Kastbjerg, Caroline
Lingua: Inglese
Editore: MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 6,00
EUR 5,86 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: medimops, Berlin, Germaniamedimops
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 5,83
EUR 10,00 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Sharehousegoods, Colgate, WI, U.S.A.Sharehousegoods
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 12,95
EUR 3,49 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: New.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
Gathen, Andreas von der Andreas von der Gathen, Nicolai Broby Eckert,
Lingua: Inglese
Editore: MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: AwesomeBooks, Wallingford, Regno UnitoAwesomeBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 12,05
EUR 4,83 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
hardcover. Condizione: Very Good. The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean,…intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Demand Revolution : How Consumers Are Redefining Sustainability and Transforming the Future of Business
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 23,08
EUR 2,31 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: As New. Unread book in perfect condition.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
Gathen, Andreas von der Andreas von der Gathen, Nicolai Broby Eckert,
Lingua: Inglese
Editore: MIT Press -, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Bahamut Media, Reading, Regno UnitoBahamut Media
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 17,19
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hardcover. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Demand Revolution : How Consumers Are Redefining Sustainability and Transforming the Future of Business
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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EUR 23,48
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Condizione: New.
Lingua: Inglese
Editore: MIT Press Ltd, US, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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EUR 25,87
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend and how business leaders can make the most of this important moment. Sustainability is rocking the business world as profoundly as global trends of the past have, from electrification to digitalization.… But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend. The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long term profits. This, in turn, means recognizing that the classic adoption curves for innovations and the strategic playbooks derived from those insights no longer apply. The authors of The Demand Revolution show business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high reward moves built on the source of exponential growth: the world s consumers.
Lingua: Inglese
Editore: MIT Press Ltd, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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EUR 26,14
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Hardcover. Condizione: new. Hardcover. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend-and how business leaders can make the most of this important moment.How consumer desire for sustainability is powering the first demand-driven, transformative megatrend-and how business lead…ers can make the most of this important moment.Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers-and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long-term profits. This, in turn, means recognizing that the classic adoption curves for innovations-and the strategic playbooks derived from those insights-no longer apply. The Demand Revolution shows business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high-reward moves geared toward the source of exponential growth: the world's consumers. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend and how business leaders can make the most of this important moment. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 30,11
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Condizione: New.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business
von der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Massive Bookshop, Greenfield, MA, U.S.A.Massive Bookshop
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EUR 29,71
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Hardcover. Condizione: New.
Lingua: Inglese
Editore: MIT, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 29,96
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Condizione: New. 2024. Hardcover. . . . . .
Lingua: Inglese
Editore: MIT, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condizione: New. 2024. Hardcover. . . . . . Books ship from the US and Ireland.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business
Von Der Gathen, Andreas; Eckert, Nicolai Broby; Kastbjerg, Caroline
Lingua: Inglese
Editore: The MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 36,04
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 3 disponibili
Condizione: New.
Lingua: Inglese
Editore: MIT Press Ltd, US, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 27,53
EUR 43,77 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend and how business leaders can make the most of this important moment. Sustainability is rocking the business world as profoundly as global trends of the past have, from electrification to digitalization.… But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend. The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long term profits. This, in turn, means recognizing that the classic adoption curves for innovations and the strategic playbooks derived from those insights no longer apply. The authors of The Demand Revolution show business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high reward moves built on the source of exponential growth: the world s consumers.
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business
Von Der Gathen, Andreas/ Eckert, Nicolai Broby/ Kastbjerg, Caroline
Lingua: Inglese
Editore: Mit Pr, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 61,43
EUR 11,73 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: Brand New. 248 pages. 9.25x6.25x1.00 inches. In Stock.
Lingua: Inglese
Editore: MIT Press Ltd, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 50,28
EUR 32,39 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend-and how business leaders can make the most of this important moment.How consumer desire for sustainability is powering the first demand-driven, transformative megatrend-and how business lead…ers can make the most of this important moment.Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers-and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long-term profits. This, in turn, means recognizing that the classic adoption curves for innovations-and the strategic playbooks derived from those insights-no longer apply. The Demand Revolution shows business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high-reward moves geared toward the source of exponential growth- the world's consumers. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend and how business leaders can make the most of this important moment. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: MIT Press, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 33,61
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Andreas von der Gathen is Senior Partner and co-CEO at Simon-Kucher in Bonn. Previously he served for more than 20 years as a partner and as the global head of the firm&rsquos consumer and retail practice.Nicolai Broby Eckert is Senior Partner and .
Lingua: Inglese
Editore: MIT Press Ltd, US, 2024
Serie: Management on the Cutting Edge, Libro 23 di 25. Libro 23 di 25 - Management on the Cutting Edge
- Rilegato
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 26,72
EUR 76,22 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend and how business leaders can make the most of this important moment. Sustainability is rocking the business world as profoundly as global trends of the past have, from electrification to digitalization.… But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend. The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long term profits. This, in turn, means recognizing that the classic adoption curves for innovations and the strategic playbooks derived from those insights no longer apply. The authors of The Demand Revolution show business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high reward moves built on the source of exponential growth: the world s consumers.
