Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Paperback. Condizione: new. Paperback. How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economicsHave you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution." Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 16,25
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.".
Da: Massive Bookshop, Greenfield, MA, U.S.A.
Paperback. Condizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
EUR 17,83
Quantità: 1 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Majestic Books, Hounslow, Regno Unito
EUR 15,97
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 232.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 232.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 20,23
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 232.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 20,01
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New. 2021. Paperback. . . . . .
Da: Revaluation Books, Exeter, Regno Unito
EUR 19,75
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 232 pages. 9.00x6.00x0.50 inches. In Stock.
Da: Chiron Media, Wallingford, Regno Unito
EUR 14,02
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Da: Chiron Media, Wallingford, Regno Unito
EUR 16,49
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 17,74
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 21,57
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. In.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 21,08
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 20,05
Quantità: 10 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Editore: Penguin Random House
ISBN 10: 0262542277 ISBN 13: 9780262542272
Da: INDOO, Avenel, NJ, U.S.A.
EUR 22,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread copy in mint condition.