9780282503734 - the typography of advertisements (classic reprint) di trezise, frederick james (3 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 27,15
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 25,94
EUR 3,86 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 17,09
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Print on Demand. This book examines the use of typography in advertising, arguing that this element plays a significant role in capturing and holding the reader's attention. It emphasizes the importance of prioritizing readability, using simple designs and avoiding excessive display to ensure the mess…age is effectively conveyed. Additionally, the book explores the psychological impact of design on the reader, highlighting the need for careful consideration when choosing fonts and layouts. Through a combination of theoretical insights and practical examples, this valuable resource provides advertisers with the tools to enhance their campaigns and produce advertising materials that achieve maximum impact. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
