9780313244056 - strategic marketing for libraries: a handbook di wood, elizabeth j.; young, victoria (16 risultati)
Editore: Greenwood Pr., 1989
- Rilegato
Da: LEA BOOK DISTRIBUTORS, Jamaica, NY, U.S.A.LEA BOOK DISTRIBUTORS
Contatta il venditoreVenditore con 3 stelleCondizione: Nuovo
EUR 22,01
EUR 6,69 spedizioneSpedito in U.S.A.Quantità: 3 disponibili
Hard Cover. Condizione: New. 349pp. Like new.
- Rilegato
Da: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., GiapponeYushodo Co., Ltd.
Contatta il venditoreVenditore con 5 stelleMembro dell’associazione: ILAB
Condizione: Usato - Ottimo
EUR 54,26
EUR 30,22 spedizioneSpedito da Giappone a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: Fine. 229p. Westport, CT: Greenwood Press, 1988.
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 88,00
EUR 2,28 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 92,53
EUR 2,28 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition.
- Rilegato
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 85,90
EUR 14,01 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
- Rilegato
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 85,89
EUR 17,55 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Rilegato
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 94,13
EUR 17,55 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition.
- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 140,34
EUR 14,62 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardcover. Condizione: Brand New. 229 pages. 9.50x6.25x0.75 inches. In Stock.
- Rilegato
- Print on Demand
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 90,36
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Rilegato
- Print on Demand
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 87,12
EUR 5,87 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Rilegato
- Print on Demand
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 114,18
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life…examples. RQ This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries, large or small, who are groping for effective methods of outreach to their constituencies. There are not many volumes which address these aspects of management so thoroughly or so lucidly. Special Libraries It is the authors' contention that, although librarians understand the need to market their institutions, they have not as yet focused on how to do so in a deliberate and structured fashion. The text provides means for the strategic planning of information marketing, and it incorporates cogent suggestions for defining missions, setting goals, and devising growth strategies and methodologies for evaluation. Wood and Young urge that the profession examine the challenges of automation in libraries in concert with current marketing strategies, thus assuring long-term viability and patron support. BooklistThis unique guide goes beyond mere endorsement of publicity and selling techniques to offer a thoughtful, practical, in-depth discussion of how marketing principles fit into library operations and planning. General marketing principles are explained and interpreted for practitioners in the library and information science fields. Applications of marketing principles appropriate for academic, public, and special libraries are described in detail. In addition, the book examines the interrelationships among the key steps of strategic planning, emphasizing the relationship of continuous, formal planning to implementation of marketing concepts. Numerous graphs and tables provide readily accessible information. Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Rilegato
- Print on Demand
Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 99,82
EUR 19,83 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
- Rilegato
- Print on Demand
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 93,37
EUR 43,28 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life…examples. RQ This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries, large or small, who are groping for effective methods of outreach to their constituencies. There are not many volumes which address these aspects of management so thoroughly or so lucidly. Special Libraries It is the authors' contention that, although librarians understand the need to market their institutions, they have not as yet focused on how to do so in a deliberate and structured fashion. The text provides means for the strategic planning of information marketing, and it incorporates cogent suggestions for defining missions, setting goals, and devising growth strategies and methodologies for evaluation. Wood and Young urge that the profession examine the challenges of automation in libraries in concert with current marketing strategies, thus assuring long-term viability and patron support. BooklistThis unique guide goes beyond mere endorsement of publicity and selling techniques to offer a thoughtful, practical, in-depth discussion of how marketing principles fit into library operations and planning. General marketing principles are explained and interpreted for practitioners in the library and information science fields. Applications of marketing principles appropriate for academic, public, and special libraries are described in detail. In addition, the book examines the interrelationships among the key steps of strategic planning, emphasizing the relationship of continuous, formal planning to implementation of marketing concepts. Numerous graphs and tables provide readily accessible information. Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
- Rilegato
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 89,32
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.Über den… AutorELIZABETH J. WOOD.
Altre immagini- Rilegato
- Print on Demand
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 92,65
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Buch. Condizione: Neu. Strategic Marketing for Libraries | A Handbook | Elizabeth Wood (u. a.) | Buch | Gebunden | Englisch | 1988 | Libraries Unlimited | EAN 9780313244056 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
- Rilegato
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 110,68
EUR 62,59 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complic…ated marketing concepts and providing real-life examples. RQ.
