ISBN: 9780321188953 - influence: science and practice: international edition (3 risultati)

Paperback. Condizione: Very Good. Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

paperback. Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers.…

Condizione: Very Good. : Influence: Science and Practice es un examen exhaustivo de la psicología de la persuasión y el cumplimiento. El autor, Robert B. Cialdini, combina investigaciones académicas con técnicas prácticas observadas en el mundo real para explicar por qué las personas acceden a las peticiones de los demás. El libro organiza las tácticas de persuasión en seis principios psicológicos fundamentales: reciprocidad, coherencia, prueba social, simpatía, autoridad y escasez. Es una obra esencial tanto para estudiantes de psicología como para profesionales interesados en comprender los mecanismos que dirigen el comportamiento humano y la toma de decisiones. EAN: 9780321188953 Tipo: Libros Categoría: Ciencias Título: Influence: Science and Practice Autor: Robert B. Cialdini Editorial: Pearson Idioma: en Páginas: 262 Formato: tapa blanda.…