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Da: GreatBookPrices, Columbia, MD, U.S.A.
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 55,94
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Aggiungi al carrelloCondizione: New.
Condizione: NEW.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2020
ISBN 10: 0367250195 ISBN 13: 9780367250195
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 63,45
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Aggiungi al carrelloPaperback. Condizione: New. Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company's brand.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 46,55
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Da: Chiron Media, Wallingford, Regno Unito
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 56,99
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 61,88
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Da: Chiron Media, Wallingford, Regno Unito
EUR 57,02
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Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. 2020. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.
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Da: Revaluation Books, Exeter, Regno Unito
EUR 84,29
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Aggiungi al carrelloPaperback. Condizione: Brand New. 254 pages. 9.75x7.00x0.50 inches. In Stock.
EUR 59,74
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Aggiungi al carrelloCondizione: New. Erik Kostelijk is Associate Professor of Marketing at the Amsterdam School of International Business of the Amsterdam University of Applied Sciences, the Netherlands. He has teaching, research and professional experience in China, USA, L.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2020
ISBN 10: 0367250195 ISBN 13: 9780367250195
Da: Rarewaves.com UK, London, Regno Unito
EUR 58,89
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company's brand.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 46,57
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Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Da: Revaluation Books, Exeter, Regno Unito
EUR 63,51
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Aggiungi al carrelloPaperback. Condizione: Brand New. 254 pages. 9.75x7.00x0.50 inches. In Stock. This item is printed on demand.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 61,04
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company's brand.
Da: preigu, Osnabrück, Germania
EUR 91,50
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Brand Positioning | Connecting Marketing Strategy and Communications | Erik Kostelijk (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2020 | Routledge | EAN 9780367250195 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.