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9780367340728 - Trust, Power and Public Relations in Financial Markets di Bourne, Clea (26 risultati)
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
Libro 17 di 43: Routledge New Directions in PR & Communication ResearchLingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367340720 ISBN 13: 9780367340728
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Aggiungi al carrelloPaperback. Condizione: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, MandA and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism.Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets (Routledge New Directions in PR & Communication Research)
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Trust, Power and Public Relations in Financial Markets (Routledge New Directions in PR & Communication Research)
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Trust, Power and Public Relations in Financial Markets (Routledge New Directions in PR & Communication Research)
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
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TRUST POWER & PUBLIC RELATIONS IN FINANC
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
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Trust Power & Public Relations In Financ
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Trust, Power and Public Relations in Financial Markets
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Trust Power & Public Relations In Financ
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Trust, Power and Public Relations in Financial Markets
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TRUST POWER & PUBLIC RELATIONS IN FINANC
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Trust, Power and Public Relations in Financial Markets
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Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry.
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Trust, Power and Public Relations in Financial Markets
Libro 17 di 43: Routledge New Directions in PR & Communication ResearchLingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367340720 ISBN 13: 9780367340728
Da: Rarewaves.com UK, London, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, MandA and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism.Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
-
Trust, Power and Public Relations in Financial Markets
Libro 17 di 43: Routledge New Directions in PR & Communication ResearchEUR 61,70
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Trust, Power and Public Relations in Financial Markets | Clea Bourne | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2021 | Routledge | EAN 9780367340728 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
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Trust, Power and Public Relations in Financial Markets
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Trust, Power and Public Relations in Financial Markets
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including:State finance and debt capital marketsInvestor relations, M&A and IPOsCorporate communications for financial institutionsProduct promotion and consumer financeFinancial trade associations and lobbyingConsumerism and financial activism.Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
