9780367363239 - essentials of pricing analytics: tools and implementation with excel di haugom, erik (31 risultati)

Lingua: Inglese
Editore: Routledge (edition 1) 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: BooksRun, Philadelphia, U.S.A.BooksRun
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 39,86
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: HPB-Red, Dallas, U.S.A.HPB-Red
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 38,66
EUR 3,25 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Lingua: Inglese
Editore: Routledge (edition 1) 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: BooksRun, Philadelphia, U.S.A.BooksRun
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 47,61
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. 1. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped.

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 56,24
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: New.

Lingua: Inglese
Editore: Taylor & Francis Ltd, London 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Grand Eagle Retail, Bensenville, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 58,61
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pr…icing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of priceresponse functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Lingua: Inglese
Editore: Taylor and Francis 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: PBShop.store US, Wood Dale, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 60,95
Spedizione gratuitaSpedito in U.S.A.Quantità: 2 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Lingua: Inglese
Editore: Taylor and Francis 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: PBShop.store UK, Fairford, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 57,13
EUR 5,81 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 62,23
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: As New. Unread book in perfect condition.

Lingua: Inglese
Editore: Taylor and Francis Ltd, GB 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
- Prima edizione
Da: Rarewaves.com USA, London, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 68,85
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. 1st. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing…Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Speedyhen LLC, Hialeah, U.S.A.Speedyhen LLC
Contatta il venditoreVenditore con 2 stelleCondizione: Nuovo
EUR 69,64
Spedizione gratuitaSpedito in U.S.A.Quantità: 6 disponibili
Condizione: NEW.

Lingua: Inglese
Editore: Taylor and Francis Ltd, GB 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
- Prima edizione
Da: Rarewaves USA, OSWEGO, U.S.A.Rarewaves USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 72,76
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. 1st. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing…Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

Lingua: Inglese
Editore: Routledge 2020-11-30 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Chiron Media, Wallingford, Regno UnitoChiron Media
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 56,44
EUR 17,93 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: New.

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 57,11
EUR 17,36 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: New.

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 61,77
EUR 13,86 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: New. In.

Lingua: Inglese
Editore: Taylor & Francis Ltd 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
- Prima edizione
Da: Kennys Bookshop and Art Galleries Ltd., Galway, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 67,43
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: 2 disponibili
Condizione: New. 2020. 1st Edition. Paperback. . . . . .

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 64,21
EUR 17,36 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: As New. Unread book in perfect condition.

Lingua: Inglese
Editore: Taylor & Francis 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 69,39
EUR 14,47 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: Brand New. 280 pages. 9.25x6.50x0.50 inches. In Stock.

Lingua: Inglese
Editore: Taylor & Francis Ltd 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 67,80
EUR 17,76 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback / softback. Condizione: New. New copy - Usually dispatched within 3 working days.

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
- Prima edizione
Da: UNSW Bookshop, Sydney, AustraliaUNSW Bookshop
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 56,79
EUR 33,27 spedizioneSpedito da Australia a U.S.A.Quantità: 3 disponibili
Soft cover. Condizione: New. 1st Edition.

Lingua: Inglese
Editore: Taylor & Francis Ltd 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Kennys Bookstore, Olney, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 84,82
EUR 9,11 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: New. 2020. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Lingua: Inglese
Editore: Routledge 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Speedyhen, Hertfordshire, Regno UnitoSpeedyhen
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 52,87
EUR 47,45 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: NEW.

Lingua: Inglese
Editore: Taylor & Francis Ltd, London 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 63,76
EUR 42,82 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pr…icing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of priceresponse functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Lingua: Inglese
Editore: Taylor & Francis Ltd, London 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: AussieBookSeller, Truganina, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 75,69
EUR 32,11 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pr…icing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of priceresponse functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Lingua: Inglese
Editore: Taylor & Francis Group 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Books Puddle, New York, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 106,64
EUR 3,46 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: New. pp. 290.

Lingua: Inglese
Editore: Taylor & Francis Group 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 109,90
EUR 7,52 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: New. pp. 290.

Lingua: Inglese
Editore: Taylor & Francis 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 64,80
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Condizione: New. Erik Haugom is Professor in Business Administration at Inland Norway University of Applied Sciences, Norway.This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of .

Lingua: Inglese
Editore: Taylor and Francis Ltd, GB 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
- Prima edizione
Da: Rarewaves USA United, OSWEGO, U.S.A.Rarewaves USA United
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 74,58
EUR 43,39 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. 1st. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing…Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

Lingua: Inglese
Editore: Taylor & Francis Ltd 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 56,50
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Essentials of Pricing Analytics | Tools and Implementation with Excel | Erik Haugom | Taschenbuch | Mastering Business Analytics | Einband - flex.(Paperback) | Englisch | 2020 | Taylor & Francis Ltd | EAN 9780367363239 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfel…d, gpsr[at]libri[dot]de | Anbieter: preigu.

Lingua: Inglese
Editore: Taylor and Francis Ltd, GB 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
- Prima edizione
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 63,85
EUR 75,23 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. 1st. This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing…Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

Lingua: Inglese
Editore: Taylor & Francis Ltd Nov 2020 2020
Serie: Mastering Business Analytics, Libro 3 di 7. Libro 3 di 7 - Mastering Business Analytics
- Brossura
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 56,30
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firmand a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectiv…es offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter. 280 pp. Englisch.