EUR 179,53
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Condizione: New.
Da: California Books, Miami, FL, U.S.A.
EUR 202,49
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Condizione: As New. Unread book in perfect condition.
EUR 212,07
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Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 208,34
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Da: Majestic Books, Hounslow, Regno Unito
EUR 224,62
Quantità: 3 disponibili
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EUR 215,47
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 230,40
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 252,19
Quantità: 3 disponibili
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EUR 265,98
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 334 pages. 9.19x6.13x9.21 inches. In Stock.
EUR 258,16
Quantità: 1 disponibili
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Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 295,72
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Da: Basi6 International, Irving, TX, U.S.A.
EUR 133,00
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Aggiungi al carrelloCondizione: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days.
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 167,60
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space foradvertising- in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications,Digital Advertising Evolutioncharts recent and profound shifts in the advertising industry's working models and assumptions about media, audience, data, research, consumer practices, and modes of persuasive promotional communication. Innovations and new advertising formats, including programmatic ads, AI, advergames, memes, branded content, and influencers, have transformed and reframed advertising theories and practices for a new generation. Contributions examine major technological and cultural shifts in the advertisingfield, considering how platforms have provoked a paradigm shift in the character and conceptual framework defining advertising. This thorough analysis of the field critically explores key concepts, genres, campaigns, history, academic theories, and major actors, as well as governance, regulation, and ethics to provide a complete picture of the current state of the industry.Written for a global readership, Digital Advertising Evolution is ideal for advanced students and researchers of digital advertising and promotional cultures. It will also be of interest to professionals seeking to reflect on the changing industry. 338 pp. Englisch.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2024
ISBN 10: 0367767732 ISBN 13: 9780367767730
Da: CitiRetail, Stevenage, Regno Unito
EUR 178,89
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: new. Hardcover. This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications, Digital Advertising Evolution charts recent and profound shifts in the advertising industrys working models and assumptions about media, audience, data, research, consumer practices, and modes of persuasive promotional communication. Innovations and new advertising formats, including programmatic ads, AI, advergames, memes, branded content, and influencers, have transformed and reframed advertising theories and practices for a new generation. Contributions examine major technological and cultural shifts in the advertising field, considering how platforms have provoked a paradigm shift in the character and conceptual framework defining advertising. This thorough analysis of the field critically explores key concepts, genres, campaigns, history, academic theories, and major actors, as well as governance, regulation, and ethics to provide a complete picture of the current state of the industry. Written for a global readership, Digital Advertising Evolution is ideal for advanced students and researchers of digital advertising and promotional cultures. It will also be of interest to professionals seeking to reflect on the changing industry. This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising in practice, communication, and commercial process. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 184,81
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space foradvertising- in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications,Digital Advertising Evolutioncharts recent and profound shifts in the advertising industry's working models and assumptions about media, audience, data, research, consumer practices, and modes of persuasive promotional communication. Innovations and new advertising formats, including programmatic ads, AI, advergames, memes, branded content, and influencers, have transformed and reframed advertising theories and practices for a new generation. Contributions examine major technological and cultural shifts in the advertisingfield, considering how platforms have provoked a paradigm shift in the character and conceptual framework defining advertising. This thorough analysis of the field critically explores key concepts, genres, campaigns, history, academic theories, and major actors, as well as governance, regulation, and ethics to provide a complete picture of the current state of the industry.Written for a global readership, Digital Advertising Evolution is ideal for advanced students and researchers of digital advertising and promotional cultures. It will also be of interest to professionals seeking to reflect on the changing industry.