9780367819798 - creating value with data analytics in marketing: mastering data science di verhoef, peter c.; kooge, edwin; walk, natasha; wieringa, jaap e. (22 risultati)
Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
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Da: Lucky's Textbooks, Dallas, TX, U.S.A.Lucky's Textbooks
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Taylor & Francis Group, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Paperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations t…o leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Taylor & Francis Ltd, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
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Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Taylor & Francis Group, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Lingua: Inglese
Editore: Taylor & Francis Group, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New.
Lingua: Inglese
Editore: Taylor & Francis Ltd, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condizione: New. 2021. 2nd Edition. Paperback. . . . . .
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
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Paperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations t…o leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value With Data Analytics in Marketing: Mastering Data Science
Verhoef, Peter C./ Kooge, Edwin/ Walk, Natasha/ Wieringa, Jaap E.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Lingua: Inglese
Editore: Taylor & Francis Ltd, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condizione: New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
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Paperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations t…o leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
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Paperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations t…o leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Lingua: Inglese
Editore: Taylor and Francis, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
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PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on t…eaching.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to c…ope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Lingua: Inglese
Editore: Routledge, 2021
Serie: Mastering Business Analytics, Libro 5 di 7. Libro 5 di 7 - Mastering Business Analytics
- Brossura
- Print on Demand
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Taschenbuch. Condizione: Neu. Creating Value with Data Analytics in Marketing | Mastering Data Science | Peter C. Verhoef (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2021 | Routledge | EAN 9780367819798 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de |…Anbieter: preigu Print on Demand.
