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9780367819798 - Creating Value with Data Analytics in Marketing: Mastering Data Science di Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E. (23 risultati)
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsDa: GreatBookPrices, Columbia, MD, U.S.A.
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsDa: GreatBookPrices, Columbia, MD, U.S.A.
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Libro 5 di 7: Mastering Business AnalyticsDa: Lucky's Textbooks, Dallas, TX, U.S.A.
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Libro 5 di 7: Mastering Business AnalyticsDa: California Books, Miami, FL, U.S.A.
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Libro 5 di 7: Mastering Business AnalyticsDa: Majestic Books, Hounslow, Regno Unito
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Creating Value with Data Analytics in Marketing
Libro 5 di 7: Mastering Business AnalyticsLingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
EUR 85,18
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Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsDa: GreatBookPricesUK, Woodford Green, Regno Unito
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsDa: GreatBookPricesUK, Woodford Green, Regno Unito
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Creating Value with Data Analytics in Marketing: Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsDa: THE SAINT BOOKSTORE, Southport, Regno Unito
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Libro 5 di 7: Mastering Business AnalyticsDa: Ria Christie Collections, Uxbridge, Regno Unito
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Libro 5 di 7: Mastering Business AnalyticsDa: Books Puddle, New York, NY, U.S.A.
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Libro 5 di 7: Mastering Business AnalyticsDa: Biblios, Frankfurt am main, HESSE, Germania
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Creating Value with Data Analytics in Marketing: Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsDa: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Aggiungi al carrelloCondizione: New. 2021. 2nd Edition. Paperback. . . . . .
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Creating Value with Data Analytics in Marketing
Libro 5 di 7: Mastering Business AnalyticsLingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
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Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Creating Value With Data Analytics in Marketing: Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsDa: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
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Creating Value with Data Analytics in Marketing: Mastering Data Science
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Aggiungi al carrelloCondizione: New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
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Creating Value with Data Analytics in Marketing
Libro 5 di 7: Mastering Business AnalyticsLingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
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Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
-
Creating Value with Data Analytics in Marketing
Libro 5 di 7: Mastering Business AnalyticsLingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves.com UK, London, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
-
Creating Value with Data Analytics in Marketing
Libro 5 di 7: Mastering Business AnalyticsDa: PBShop.store US, Wood Dale, IL, U.S.A.
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Creating Value with Data Analytics in Marketing
Libro 5 di 7: Mastering Business AnalyticsDa: PBShop.store UK, Fairford, GLOS, Regno Unito
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Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsEUR 90,44
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
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EUR 105,81
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.
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Creating Value with Data Analytics in Marketing | Mastering Data Science
Libro 5 di 7: Mastering Business AnalyticsEUR 109,75
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Creating Value with Data Analytics in Marketing | Mastering Data Science | Peter C. Verhoef (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2021 | Routledge | EAN 9780367819798 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
