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9780367858377 - Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage di Millán Planelles, David (24 risultati)
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Strategic Luxury Management : Value Creation and Creativity for Competitive Advantage
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Strategic Luxury Management : Value Creation and Creativity for Competitive Advantage
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Strategic Luxury Management
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Strategic Luxury Management
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Strategic Luxury Management
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367858371 ISBN 13: 9780367858377
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Aggiungi al carrelloPaperback. Condizione: New. Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions.With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.
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Strategic Luxury Management : Value Creation and Creativity for Competitive Advantage
Da: Majestic Books, Hounslow, Regno Unito
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage (Mastering Luxury Management)
Da: Chiron Media, Wallingford, Regno Unito
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Strategic Luxury Management : Value Creation and Creativity for Competitive Advantage
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage (Mastering Luxury Management)
Da: Chiron Media, Wallingford, Regno Unito
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Strategic Luxury Management : Value Creation and Creativity for Competitive Advantage
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Strategic Luxury Management (Mastering Luxury Management)
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
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Strategic Luxury Management : Value Creation and Creativity for Competitive Advantage
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
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Strategic Luxury Management : Value Creation and Creativity for Competitive Advantage
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Condizione: New. 2021. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 256 pages. 9.25x6.18x0.59 inches. In Stock.
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STRATEGIC LUXURY MANAGEMENT
Da: Speedyhen, Hertfordshire, Regno Unito
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Strategic Luxury Management
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367858371 ISBN 13: 9780367858377
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
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Aggiungi al carrelloPaperback. Condizione: New. Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions.With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 256 pages. 9.25x6.18x0.59 inches. In Stock. This item is printed on demand.
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Strategic Luxury Management
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions.With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides. 264 pp. Englisch.
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EUR 58,98
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Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions.With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.
