Hardcover. Condizione: Fine. 8vo. 224 pp. Routledge Interpretive Market Research Series. We specialize in fine books in collectible condition. Orders are professionally packaged and shipped promptly. W12.
Da: Chiron Media, Wallingford, Regno Unito
EUR 218,79
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Aggiungi al carrelloHardcover. Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 221,75
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Aggiungi al carrelloCondizione: New.
EUR 241,44
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Aggiungi al carrelloCondizione: New.
EUR 243,39
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 243,85
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New. pp. 220.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 279,93
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Aggiungi al carrelloCondizione: New. In.
EUR 283,81
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Aggiungi al carrelloCondizione: New. pp. 220.
EUR 312,67
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Aggiungi al carrelloCondizione: New. Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous. Editor(s): Holbrook, Morris B. Num Pages: 224 pages, 3 black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 14. Weight in Grams: 476. . 1998. Hardback. . . . .
EUR 388,07
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Aggiungi al carrelloCondizione: New. Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous. Editor(s): Holbrook, Morris B. Num Pages: 224 pages, 3 black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 14. Weight in Grams: 476. . 1998. Hardback. . . . . Books ship from the US and Ireland.
EUR 414,10
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 203 pages. 9.50x6.25x0.50 inches. In Stock.
Da: Majestic Books, Hounslow, Regno Unito
EUR 255,96
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 220 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam This item is printed on demand.
Da: moluna, Greven, Germania
EUR 211,74
Quantità: Più di 20 disponibili
Aggiungi al carrelloGebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of serving the customer and customer satisfaction i.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 291,35
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Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 285,15
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Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 397,61
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As shoppers, what factors influence our decision to purchase an object or service Why do we chose one product over another How do we attribute value as part of the shopping experience The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.