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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
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Aggiungi al carrelloCondizione: New. Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject. Editor(s): Kitchen, Philip J.; Schultz, Don E.; Eagle, Lynne; De Pelsmacker, Patrick. Num Pages: 292 pages, 26 black & white tables, 40 black & white line drawings. BIC Classification: GTC. Category: (UU) Undergraduate. Dimension: 254 x 178 x 17. Weight in Grams: 663. . 2020. 1st Edition. hardcover. . . . .
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Aggiungi al carrelloCondizione: New. Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject. Editor(s): Kitchen, Philip J.; Schultz, Don E.; Eagle, Lynne; De Pelsmacker, Patrick. Num Pages: 292 pages, 26 black & white tables, 40 black & white line drawings. BIC Classification: GTC. Category: (UU) Undergraduate. Dimension: 254 x 178 x 17. Weight in Grams: 663. . 2020. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Da: Majestic Books, Hounslow, Regno Unito
EUR 256,99
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EUR 285,15
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Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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EUR 292,36
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Da: preigu, Osnabrück, Germania
EUR 288,90
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Aggiungi al carrelloBuch. Condizione: Neu. A Reader in Marketing Communications | Philip Kitchen (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2005 | Routledge | EAN 9780415356480 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 348,13
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix.Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers.Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.