EUR 176,22
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Da: Chiron Media, Wallingford, Regno Unito
EUR 180,00
Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
EUR 197,88
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Aggiungi al carrelloCondizione: New.
EUR 200,42
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 202,85
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New. pp. 202.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 229,47
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Aggiungi al carrelloCondizione: New. In.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 241,46
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Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 259,10
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Aggiungi al carrelloCondizione: New. Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. Series: Routledge Interpretive Marketing Research. Num Pages: 200 pages, 2 black & white illustrations, 11 black & white tables. BIC Classification: JFFT; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 157 x 17. Weight in Grams: 404. . 2009. 1st Edition. hardcover. . . . .
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 320,19
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. Series: Routledge Interpretive Marketing Research. Num Pages: 200 pages, 2 black & white illustrations, 11 black & white tables. BIC Classification: JFFT; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 157 x 17. Weight in Grams: 404. . 2009. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Da: Revaluation Books, Exeter, Regno Unito
EUR 320,08
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 200 pages. 9.29x6.18x0.63 inches. In Stock.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 176,23
Quantità: 5 disponibili
Aggiungi al carrelloHardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Da: Majestic Books, Hounslow, Regno Unito
EUR 210,68
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 202 14:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Gloss Lam This item is printed on demand.
Da: moluna, Greven, Germania
EUR 173,56
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Aggiungi al carrelloGebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Ch.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 219,71
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 202.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 234,82
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Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 242,07
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Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 308,45
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption.The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers' subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.