9780415527927 - intellectual property asset management: how to identify, protect, manage and exploit intellectual property within the business environment di howell, claire (24 risultati)

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Paperback. Condizione: New. In the new 'knowledge-intensive economies' Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's a…bility to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.This book will provide students with. the basic Intellectual Property law knowledge needed to identify a potential IP issue. the tools and understanding to assess an IP breach. the ability to identify where the problem cannot be solved in house and where expert legal assistance is required . the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome.

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Condizione: New. Num Pages: 232 pages, 4 black & white tables. BIC Classification: LNR. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 177 x 13. Weight in Grams: 428. . 2014. 1st Edition. Paperback. . . . .

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Condizione: New. Num Pages: 232 pages, 4 black & white tables. BIC Classification: LNR. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 177 x 13. Weight in Grams: 428. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

Intellectual Property Asset Management: How to Identify, Protect, Manage and Exploit Intellectual Property Within the Business Environment
Claire Howell (Aston University, UK)|David Bainbridge (Aston University, UK)
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Taschenbuch. Condizione: Neu. Intellectual Property Asset Management | How to identify, protect, manage and exploit intellectual property within the business environment | Claire Howell (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2013 | Taylor & Francis Ltd | EAN 9780415527927 | Verantwortliche Person für die… EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

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Paperback. Condizione: New. In the new 'knowledge-intensive economies' Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's a…bility to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.This book will provide students with. the basic Intellectual Property law knowledge needed to identify a potential IP issue. the tools and understanding to assess an IP breach. the ability to identify where the problem cannot be solved in house and where expert legal assistance is required . the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome.

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- Print on Demand
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Condizione: New. pp. 232 This item is printed on demand.

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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the new 'knowledge-intensive economies' Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses mu…st fully recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.This book will provide students with:- the basic Intellectual Property law knowledge needed to identify a potential IP issue- the tools and understanding to assess an IP breach- the ability to identify where the problem cannot be solved in house and where expert legal assistance is required - the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome 232 pp. Englisch.

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the new 'knowledge-intensive economies' Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fu…lly recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.This book will provide students with:- the basic Intellectual Property law knowledge needed to identify a potential IP issue- the tools and understanding to assess an IP breach- the ability to identify where the problem cannot be solved in house and where expert legal assistance is required - the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome.