Isbn: 9780415533577 - events marketing management: a consumer perspective [lingua inglese] (13 risultati)

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

hardcover. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Hardcover. Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 240.

Gebunden. Condizione: New.

Condizione: New. pp. 240.

Buch. Condizione: Neu. Neuware - This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events. The book begins by defining events and the implications this has for events marketing. It then moves on to explore the event marketing landscape before discussing the consumer experience of and involvement with event marketing. Finally it focuses on the strategies and tactics employed to manage the marketing activities related to events, proposing a shift away from dominant Marketing Mix paradigm to a more consumer focussed and integrated approach.Offering comprehensive coverage the title introduces the reader to core principles as well as current developments such as e marketing, social media, sponsorship and PR and integrates practical examples from around the world to show the application of theory. Learning objectives, chapter summaries, discussion questions and annotated further reading lists aid navigation throughout the book, spur critical thinking and further students' knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.…

Condizione: New. pp. 240 This item is printed on demand.