Da: Bill & Ben Books, Faringdon, Regno Unito
EUR 89,35
Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Da: Optimon Books, Gravesend, KENT, Regno Unito
EUR 86,95
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. THERE ARE NO TARIFFS OR CUSTOMS DUTIES ON BOOKS. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Condizione: As New. Unread book in perfect condition.
Condizione: New.
Condizione: New. pp. 272.
Da: Majestic Books, Hounslow, Regno Unito
EUR 219,41
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 272.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 209,35
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 229,98
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
Da: moluna, Greven, Germania
EUR 204,59
Quantità: Più di 20 disponibili
Aggiungi al carrelloGebunden. Condizione: New. Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry.
Lingua: Inglese
Editore: Taylor & Francis Ltd Dez 2016, 2016
ISBN 10: 0415719216 ISBN 13: 9780415719216
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 250,80
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 225,83
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 272.