ISBN: 9780415945448 - the marketing era: from professional practice to global provisioning (28 risultati)

Paperback. Condizione: Very Good. Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.…

paperback. Condizione: Very Good. 2004 reprint. Unmarked text. Light shelf-wear, minor residue on front. Paperback. (1h).

Paperback. Condizione: Very Good. Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.…

Soft cover. Condizione: Very Good. 1st Edition. Inscribed at top of the half-title page by the author to Harvard anthropologist Sally Falk Moore, "October 2003, To Sally, With respect and gratitude, Kal." Two leaves have paperclip indentation at top; tight, text clean. ix, [1], 283 p. Interesting provenance [otob: 33]. Signed by Author(s).…

Softcover. Condizione: Très bon. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Ammareal gives back up to 15% of this item's net price to charity organizations.

Condizione: New.

Condizione: New.

Paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: As New. Unread book in perfect condition.

Paperback or Softback. Condizione: New. The Marketing Era: From Professional Practice to Global Provisioning. Book.

Condizione: New.

Condizione: New.

Condizione: New. pp. 272.

Condizione: As New. Unread book in perfect condition.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: New. pp. 272.

Condizione: New. Tracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing. Num Pages: 294 pages, line drawings. BIC Classification: JHM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 19. Weight in Grams: 385. . 2003. 1st Edition. paperback. . . . .…

Condizione: New. Tracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing. Num Pages: 294 pages, line drawings. BIC Classification: JHM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 19. Weight in Grams: 385. . 2003. 1st Edition. paperback. . . . . Books ship from the US and Ireland.…

Paperback. Condizione: Brand New. 1st edition. 272 pages. 8.75x6.00x0.75 inches. In Stock.

Taschenbuch. Condizione: Neu. The Marketing Era | From Professional Practice to Global Provisioning | Kalman Applbaum | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2003 | Routledge | EAN 9780415945448 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu. …

Condizione: New. pp. 272 This item is printed on demand.

PF. Condizione: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing. 296 pp. Englisch.…

Einband - flex.(Paperback). Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Kalman ApplbaumMarketing has situated itself as an indispensable tool in today s business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logi.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.…