Isbn: 9780470377017 - cross-cultural selling for dummies (24 risultati)

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Condizione: New. pp. xx + 360 Illus.

Condizione: New. 2008. 1st Edition. Paperback. . . . . .

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Paperback. Condizione: Brand New. new edition. 384 pages. 9.25x7.25x1.00 inches. In Stock.

Condizione: New. Michael Soon Lee, MBA, is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books.Ralph R. Roberts is an award-winning and in.

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Taschenbuch. Condizione: Neu. Neuware - Appeal to the multicultural market and send your sales soaringWant to reach out to customers from other cultures This practical, easy-to-understand guide shows you how to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.Adapt to multicultural markets - measure the purchasing power of other cultures and change the way you market and sellDevelop a marketing campaign with wide appeal - do your research, pick the right media, tune your materials to your market, and establish a presence in the communityBuild rapport with culturally diverse clients - identify generational differences, pronounce names correctly, and determine customer motivation Adapt your sales presentation and techniques - clear language barriers, boost your street cred, and present financing options in ways that appeal to your multicultural clienteleClose the sale - recognize and overcome objections, handle negotiations with skilled hagglers, and head off potential buyer's remorseCreate a foundation for long-term success - excel at customer service, create a strong referral base, and maintain a diverse sales teamOpen the book and find:Six steps to a multicultural mindsetTips for overcoming stereotypesStrategies for sizing up your competitionGuidelines for building a diversity-friendly businessTips for adapting your product lineDo's and don'ts for meeting and greetingThe most common buying signalsCulture-specific insiders informationStrategies for generating referrals.…

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Paperback. Condizione: Brand New. new edition. 384 pages. 9.25x7.25x1.00 inches. In Stock. This item is printed on demand.

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Paperback. Condizione: new. Paperback. Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. Youll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. Youll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. Youll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customersDevelop strong relationshipsAdapt your sales presentations and techniquesClear language barriersBoost your street credPresent appealing financing optionsCreate a foundation for long-term successHandle negotiations with skilled hagglersRecognize and overcome objectionsAdopt techniques to close the saleCreate a strong referral baseAvoid cultural conflictsMaintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how! Do you want to increase your sales? Why not tap the fastest-growing consumer market in the country? According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 - exceeding the annual GNP of all but the nine largest economies of the world. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…