ISBN: 9780470979662 - retail marketing and branding: a definitive guide to maximizing roi (10 risultati)

Paperback. Condizione: Very Good. Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360- communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should - but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about 'just doing it', but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condizione: As New. : Este libro ofrece a los profesionales del sector minorista formas prácticas y sólidas de mejorar el rendimiento de su función de marketing y alinear las inversiones de marketing con los objetivos empresariales. Consolida el conocimiento de más de 30 profesionales del sector, creado y perfeccionado durante muchos años junto con empresas internacionales líderes. Cubre algunos de los enfoques más recientes y sofisticados sobre el tema, pero es cualquier cosa menos un tratado teórico. El enfoque práctico de los autores y la gran cantidad de ejemplos prácticos lo convierten en una guía esencial para todos los minoristas con mentalidad de consumidor. EAN: 9780470979662 Tipo: Libros Categoría: Negocios y Economía Título: Retail Marketing and Branding Autor: Jesko Perrey| Dennis Spillecke Editorial: John Wiley & Sons Ltd Idioma: en Páginas: 320 Formato: tapa dura. …

Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780470979662.…

Condizione: Sehr gut - gebraucht. Gebundene Ausgabe 320 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe John Wiley & Sons , 2012 320 S. , Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, Perrey, Jesko.

Condizione: Sehr gut - gebraucht. 1., Auflage. Gebundene Ausgabe 320 S. Sehr guter Zustand Original dust jacket Zustand: 6, Sehr gut - gebraucht, Gebundene Ausgabe Wiley 1., Auflage, 2011 320 S. , Retail Marketing and Branding. A Definitive Guide to Maximising ROI, Perrey, Jesko, 0470979666, BU397601. …

Condizione: wie neu - gebraucht. Gebundene Ausgabe 320 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Signiert von den Autoren Jesko Perrey & Dennis Spillecke Zustand: 1, wie neu - gebraucht, Gebundene Ausgabe John Wiley & Sons , 2011 320 S. , Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, Perrey, Jesko.…

Hardcover. Condizione: gut. 2011. Retail Marketing and Branding : a Definitive Guide to Maximizing ROI In englischer Sprache. pages.