ISBN: 9780471281399 - hey, whipple, squeeze this!: a guide to creating great ads (26 risultati)

Paperback. Condizione: Very Good. Looks at the history of advertising, from the good to the bad to the ugly. Including chapters with prescriptions for building a career in advertising, this work features a real-world look at the day-to-day operations of ad agencies. It explores the Whipple phenomenon, examining why bad ads sometimes work, and why great ads sometimes fail.…

Paperback. Condizione: Good. Looks at the history of advertising, from the good to the bad to the ugly. Including chapters with prescriptions for building a career in advertising, this work features a real-world look at the day-to-day operations of ad agencies. It explores the Whipple phenomenon, examining why bad ads sometimes work, and why great ads sometimes fail. …

paperback. Condizione: Fair.

Paperback. Condizione: Fair. 2. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Condizione: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condizione: Very Good. Very Good Condition. Five star seller - Buy with confidence.

Paperback. Condizione: Very Good. Looks at the history of advertising, from the good to the bad to the ugly. Including chapters with prescriptions for building a career in advertising, this work features a real-world look at the day-to-day operations of ad agencies. It explores the Whipple phenomenon, examining why bad ads sometimes work, and why great ads sometimes fail.…

Paperback. Condizione: Good. Looks at the history of advertising, from the good to the bad to the ugly. Including chapters with prescriptions for building a career in advertising, this work features a real-world look at the day-to-day operations of ad agencies. It explores the Whipple phenomenon, examining why bad ads sometimes work, and why great ads sometimes fail. …

Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Condizione: Very Good. 2nd. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable.

paperback. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

paperback. Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.…

paperback. Condizione: Very Good. 2nd edition new and improved paperback in very good condition. All inside pages are in great shape. Minor shelf wear to the cover and blue spine.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condizione: Good. Book in Good condition.

Condizione: Very Good. Condizione sovraccoperta: 38984636. 1777033956. 4/24/2026 12:32:36 PM.

Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Softcover. Condizione: Sehr gut. Ohne Schutzumschlag. 2. Auflage. A new edition of the book that offers an overview of the good, the bad, and the ugly in advertising. Luke Sullivan, master copywriter at one of the nation's most prestigious advertising firms, divulges all the secrets to writing a great ad. Utilizing hilarious examples and anecdotes, he shows how to creat an ad that will "go in one ear and stay there." This new edition offers expanded advice for advertisers and covers more recent campaigns, Buch ist etwas schiefgelesen, in Englischer Sprache, leichte Gebrauchsspuren, 304 Seiten, 2. Auflage.…

Trade Paperback. Condizione: Used - Very Good.

paperback. Condizione: New. New Condition, Paperback book.

Condizione: new.

Paperback. Condizione: Brand New. 2nd sub edition. 288 pages. 9.75x5.75x0.50 inches. In Stock.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title.