Isbn: 9780471353928 - basic marketing management (20 risultati)

Large Softback. Condizione: Good. A little highlighting. Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.…

Condizione: As New. Unread book in perfect condition.

Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Condizione: Hervorragend. Zustand: Hervorragend | Seiten: 356 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Condizione: new.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. In English.

Condizione: New. Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how--to book provides you with the core marketing management concepts that everyone must know to compete in todaya s business environment. Num Pages: 336 pages, Ill. BIC Classification: KJMV7. Category: (UU) Undergraduate. Dimension: 279 x 210 x 20. Weight in Grams: 816. . 2000. 2nd Edition. Paperback. . . . . …

Condizione: New. pp. xiii + 341 Illus.

Softcover. Condizione: gut. 2000. Basic Marketing Management In englischer Sprache. pages.

Condizione: New. pp. xiii + 341 2nd Edition.

Condizione: New. Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today s business environmen.

Paperback. Condizione: Brand New. 2nd sub edition. 341 pages. 10.00x8.00x0.50 inches. In Stock.

Condizione: New. Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how--to book provides you with the core marketing management concepts that everyone must know to compete in todaya s business environment. Num Pages: 336 pages, Ill. BIC Classification: KJMV7. Category: (UU) Undergraduate. Dimension: 279 x 210 x 20. Weight in Grams: 816. . 2000. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. …

Paperback. Condizione: new. Paperback. Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text. Focuses on all aspects of planning, coordinating and executing marketing strategy. This edition has been updated to introduce core marketing management concepts for today's business environment. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Paperback. Condizione: Brand New. 2nd sub edition. 341 pages. 10.00x8.00x0.50 inches. In Stock. This item is printed on demand.