9780471720256 - What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands di Buchholz, Andreas; Wordemann, Wolfram (30 risultati)

Condizione: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Condizione: Very Good. What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands (J-B Ed: Test Prep) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Hardcover. Condizione: New.

Hardcover. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Condizione: Sehr gut - gebraucht. Gebundene Ausgabe 240 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Wiley , 2000-04-18 240 S. , What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands (J-B Ed: Test Prep), Buchholz, Andreas.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: new.

Condizione: New. In.

Condizione: New.

Condizione: New. This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form a blueprint for brand growth. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 19. Weight in Grams: 472. . 2000. 1st Edition. hardcover. . . . .

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. xvi + 222.

Condizione: New. This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form a blueprint for brand growth. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 19. Weight in Grams: 472. . 2000. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

hardcover. Condizione: Wie neu. 240 Seiten; Wiley - 2001 : Andreas Buchholz - gb + Su. Gr. B8-ETIN-2CMD Sprache: Deutsch Gewicht in Gramm: 1.

Condizione: New. Andreas Buchholz (born in 1963) and Wolfram Woerdemann (born in 1965) started their business career at Procter & Gamble, marketing Vicks, Pampers etc. In 1994, Buchholz & Woerdemann founded their own advertising agency which, in 1999, merged with White Lion I.

Hardcover. Condizione: Brand New. 1st edition. 238 pages. 9.00x6.25x0.75 inches. In Stock.

Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | what makes winning brands different the hidden method behind the world's most successful brands How can you overcome the worst marketing odds and set virtually any brand on a new path to growth? * A fruit juice suddenly experiences a growth rate of 35% even though the consumer finds it more watery, sweeter and more artificial than 100% pure juice products. * A mini car becomes an overnight success that lasts years although it looks and handles like a shoebox on wheels. * A pasta brand achieves market dominance against 400 competitors in the same market, and this despite the fact that it has no objective quality advantage. According to Andreas Buchholz and Wolfram Wördemann, who have reached the end of a six-year research project on how and why some brands succeed in consistently outperforming their competitors, it all boils down to the right growth code. In this highly practical and readable book you will learn what makes the success of the world's leading brands and how you can apply these lessons to your own product or service. Learning from winning brands is the best way to create new winning brands. Put the Buchholz and Wördemann method to work on any marketing challenge and develop a winning strategy for your brand. Marketing.

Buch. Condizione: Neu. Neuware - Wie kann man die kritischsten Marketinghürden nehmen und nahezu jeden Markenartikel auf einen neuen Erfolgskurs bringen Mit dem richtigen 'Wachstumscode'! Dieses Buch zeigt Ihnen, wie Sie Ihren Werbeerfolg verbessern. Zum ersten Mal wurden mehr als 1000 sehr erfolgreiche Marken analysiert, und zwar in den Branchen Lebensmittel, Non-Food, Verbrauchsgüter, Investitionsgüter und Dienstleistungen. Die Autoren haben die Strategien und psychologischen Ansätze der jeweiligen Werbekampagnen isoliert und genau untersucht. Auf Basis dieser Ergebnisse haben sie 27 Growth Codes (Wachstumscodes) entwickelt und in einen praktischen Maßnahmenkatalog umgesetzt, der 60 detaillierte Techniken enthält. Anhand aussagekräftiger Fallstudien führender Marken wird anschaulich beschrieben, wie die einzelnen Techniken funktionieren und wie man sie wirkungsvoll einsetzt. Mit diesem Leitfaden lernen Sie schnell und systematisch, erfolgreiche Marken aufzubauen, Wachstum zu fördern und jedes Markenproblem zu lösen.

HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condizione: New. pp. xvi + 222 Illus. This item is printed on demand.

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condizione: Brand New. 1st edition. 238 pages. 9.00x6.25x0.75 inches. In Stock. This item is printed on demand.

Hardcover. Condizione: new. Hardcover. This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem. * Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience. * Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk. * Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestle, Siemens, Procter and Gamble and many more. * Formerly at Procter & Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency. An analysis of over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries has resulted in the development of 27 Growth Codes which form a blueprint for brand growth. This book shows how the method works and how effectively it can be applied. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condizione: new. Hardcover. This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem. * Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience. * Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk. * Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestle, Siemens, Procter and Gamble and many more. * Formerly at Procter & Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency. An analysis of over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries has resulted in the development of 27 Growth Codes which form a blueprint for brand growth. This book shows how the method works and how effectively it can be applied. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.