Isbn: 9780648087977 - change. communication: less noise. more meaning. change that lands (15 risultati)

Lingua: Inglese
Editore: Jennifer Frahm Collaborations Pty Ltd 7/23/2026, 2026
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Paperback. Condizione: new. Paperback. Change communication has a volume problem. When people don't understand a change, the instinct is to send more - another all-staff email, another town hall, another FAQ. And still people feel confused, cynical, or checked out.The issue was never volume. It's that broadcasting is only one of the three jobs change communication has to do.In Change.Communication, Dr Jen Frahm sets out the framework at the heart of two decades of practice and doctoral research: change communication does three distinct jobs - monologic (creating stability through clarity), dialogic (creating momentum through conversation and co-creation), and sensemaking (helping people work out what it all actually means). The craft lies in knowing how to sequence and move between them.Structured around the past, present and future of the discipline, the book maps the contemporary practices that genuinely cut through - micro communications, user-generated content, brain-friendly and audience-centric design, and AI-enabled approaches - before looking ahead to a future of fragmented attention, competing narratives and accelerating technology. In that world, the practitioners who thrive won't be the ones who communicate the most, but the ones who know what to say, what to hold back, and what to protect.Grounded in a three-round Delphi study spanning eleven experts across seven countries, this is a book for established change and communication practitioners who want more than templates. Its throughline is a reframe: communication isn't an activity you perform on top of change - it's the environment in which change either takes hold or comes undone.Less noise. More meaning. Change that lands. When change stalls, we send more - another email, another town hall. But volume was never the problem. Dr Jen Frahm names the three jobs change communication must do - monologic, dialogic, sensemaking - and how to move between them. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Condizione: new. Paperback. Change communication has a volume problem. When people don't understand a change, the instinct is to send more - another all-staff email, another town hall, another FAQ. And still people feel confused, cynical, or checked out.The issue was never volume. It's that broadcasting is only one of the three jobs change communication has to do.In Change.Communication, Dr Jen Frahm sets out the framework at the heart of two decades of practice and doctoral research: change communication does three distinct jobs - monologic (creating stability through clarity), dialogic (creating momentum through conversation and co-creation), and sensemaking (helping people work out what it all actually means). The craft lies in knowing how to sequence and move between them.Structured around the past, present and future of the discipline, the book maps the contemporary practices that genuinely cut through - micro communications, user-generated content, brain-friendly and audience-centric design, and AI-enabled approaches - before looking ahead to a future of fragmented attention, competing narratives and accelerating technology. In that world, the practitioners who thrive won't be the ones who communicate the most, but the ones who know what to say, what to hold back, and what to protect.Grounded in a three-round Delphi study spanning eleven experts across seven countries, this is a book for established change and communication practitioners who want more than templates. Its throughline is a reframe: communication isn't an activity you perform on top of change - it's the environment in which change either takes hold or comes undone.Less noise. More meaning. Change that lands. When change stalls, we send more - another email, another town hall. But volume was never the problem. Dr Jen Frahm names the three jobs change communication must do - monologic, dialogic, sensemaking - and how to move between them. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

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Paperback. Condizione: new. Paperback. Change communication has a volume problem. When people don't understand a change, the instinct is to send more - another all-staff email, another town hall, another FAQ. And still people feel confused, cynical, or checked out.The issue was never volume. It's that broadcasting is only one of the three jobs change communication has to do.In Change.Communication, Dr Jen Frahm sets out the framework at the heart of two decades of practice and doctoral research: change communication does three distinct jobs - monologic (creating stability through clarity), dialogic (creating momentum through conversation and co-creation), and sensemaking (helping people work out what it all actually means). The craft lies in knowing how to sequence and move between them.Structured around the past, present and future of the discipline, the book maps the contemporary practices that genuinely cut through - micro communications, user-generated content, brain-friendly and audience-centric design, and AI-enabled approaches - before looking ahead to a future of fragmented attention, competing narratives and accelerating technology. In that world, the practitioners who thrive won't be the ones who communicate the most, but the ones who know what to say, what to hold back, and what to protect.Grounded in a three-round Delphi study spanning eleven experts across seven countries, this is a book for established change and communication practitioners who want more than templates. Its throughline is a reframe: communication isn't an activity you perform on top of change - it's the environment in which change either takes hold or comes undone.Less noise. More meaning. Change that lands. When change stalls, we send more - another email, another town hall. But volume was never the problem. Dr Jen Frahm names the three jobs change communication must do - monologic, dialogic, sensemaking - and how to move between them. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Taschenbuch. Condizione: Neu. Change. Communication | Less noise. More meaning. Change that lands | Jen Frahm | Taschenbuch | Englisch | 2026 | Jennifer Frahm Collaborations Pty Ltd | EAN 9780648087977 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …