Isbn: 9780648402565 - the so what strategy revised edition: introducting classic storylines that answer one of the mostuncomfortable questions in business (27 risultati)

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Paperback. Condizione: new. Paperback. So What? Where's this going? Why do I need to know this?These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?In the revised edition of this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1. Understand why mastering storylining is worth the investment.2. Learn how to use a storyline to identify and harness the 'So what'.3. Master the seven classic storyline patterns.4. Use storylines to shape the communication you share.5. Introduce storylining in your business.Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us? So What? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure this doesn't happen? And how do you make sure business audiences actually hear what you have to say? This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Condizione: new. Paperback. So What? Where's this going? Why do I need to know this?These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?In the revised edition of this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1. Understand why mastering storylining is worth the investment.2. Learn how to use a storyline to identify and harness the 'So what'.3. Master the seven classic storyline patterns.4. Use storylines to shape the communication you share.5. Introduce storylining in your business.Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us? So What? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure this doesn't happen? And how do you make sure business audiences actually hear what you have to say? This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condizione: new. Paperback. So What? Where's this going? Why do I need to know this?These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?In the revised edition of this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1. Understand why mastering storylining is worth the investment.2. Learn how to use a storyline to identify and harness the 'So what'.3. Master the seven classic storyline patterns.4. Use storylines to shape the communication you share.5. Introduce storylining in your business.Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us? So What? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure this doesn't happen? And how do you make sure business audiences actually hear what you have to say? This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - So What Where's this going Why do I need to know this These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you And how do you make sure business audiences actually hear what you have to say Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience the CEO, the Board, peers understands straight away In the revised edition of this practical book, Davina Stanley and Gerard Castles communication strategists with decades of experience working with everyone from graduates through to the C-suite reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book:1. Understand why mastering storylining is worth the investment.2. Learn how to use a storyline to identify and harness the 'So what'.3. Master the seven classic storyline patterns.4. Use storylines to shape the communication you share.5. Introduce storylining in your business.Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what How does that help us.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorrnrnDavina is Managing Director of Clarity Thought Partners. Davina blends her education and consulting experience to design and deliver innovative and engaging programs for clients. Having begun her working life as a school t.…

Taschenbuch. Condizione: Neu. The So What Strategy Revised Edition | Davina Stanley (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2019 | Clarity First | EAN 9780648402565 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…