9780674018785 - switching channels: organization and change in tv broadcasting di caves, richard e.; guo, karen; o'gorman, catherine; rosenberg, matthew s.; wegener, richard j. (25 risultati)
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Hardback. Condizione: New. Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.In the past twenty-five years,… the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.
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Hardcover. Condizione: new. Hardcover. Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.In the past twenty…-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another. Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Condizione: new.
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Switching Channels : Organization And Change In Tv Broadcasting
Caves, Richard E.; Guo, Karen; O'Gorman, Catherine; Rosenberg, Matthew S.; Wegener, Richard J.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condizione: New. In the past twenty five years, the expansion of cable and satellite systems has transformed television. Examines the economics of this phenomenen, and the nature and logic of the broadcast network's response. Num Pages: 376 pages, 13 tables. BIC Classification: 1KBB; 3JJP; KNTD. Category: (P) Professional & Voca…tional. Dimension: 210 x 140 x 30. Weight in Grams: 548. . 2005. Hardcover. . . . .
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- Altre immagini
Switching Channels : Organization And Change In Tv Broadcasting
Caves, Richard E.; Guo, Karen; O'Gorman, Catherine; Rosenberg, Matthew S.; Wegener, Richard J.
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condizione: New. pp. ix + 360.
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Hardcover. Condizione: New.
- Altre immagini
Switching Channels : Organization And Change In Tv Broadcasting
Caves, Richard E.; Guo, Karen; O'Gorman, Catherine; Rosenberg, Matthew S.; Wegener, Richard J.
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condizione: New. In the past twenty five years, the expansion of cable and satellite systems has transformed television. Examines the economics of this phenomenen, and the nature and logic of the broadcast network's response. Num Pages: 376 pages, 13 tables. BIC Classification: 1KBB; 3JJP; KNTD. Category: (P) Professional & Voca…tional. Dimension: 210 x 140 x 30. Weight in Grams: 548. . 2005. Hardcover. . . . . Books ship from the US and Ireland.
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Condizione: New. pp. ix + 360.
- Altre immagini
Switching Channels : Organization And Change In Tv Broadcasting
Caves, Richard E.; Guo, Karen; O'Gorman, Catherine; Rosenberg, Matthew S.; Wegener, Richard J.
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Condizione: As New. Unread book in perfect condition.
Switching Channels Organization and Change in TV Broadcasting
Caves, Richard E./ Guo, Karen/ O'Gorman, Catherine/ Rosenberg, Matthew S./ Wegener, Richard J.
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. new title edition. 376 pages. 8.25x5.75x1.00 inches. In Stock.
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Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
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Hardback. Condizione: New. Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.In the past twenty-five years,… the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.
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Da: moluna, Greven, Germaniamoluna
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Gebunden. Condizione: New. Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Ch.
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Hardcover. Condizione: new. Hardcover. Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.In the past twenty…-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another. Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. Neuware - Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that 'Switching Channels' explores.
Switching Channels Organization and Change in TV Broadcasting
Caves, Richard E./ Guo, Karen/ O'Gorman, Catherine/ Rosenberg, Matthew S./ Wegener, Richard J.
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- Print on Demand
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. new title edition. 376 pages. 8.25x5.75x1.00 inches. In Stock. This item is printed on demand.
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Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
