Lingua: Inglese
Editore: Rowman & Littlefield Publishers (edition ), 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Condizione: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects.
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: HPB-Diamond, Dallas, TX, U.S.A.
Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: Amazing Books Pittsburgh, Pittsburgh, PA, U.S.A.
Paperback. Condizione: Very Good. Sturdy paperback with little to no shelf wear edges and a sticker near the bottom of the spine. No notes or highlighting RH.
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 9,95
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. 1 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 9,95
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: HPB-Emerald, Dallas, TX, U.S.A.
Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 67,06
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 67,72
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 66,68
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 66,67
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 75,54
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. Num Pages: 312 pages, black & white illustrations. BIC Classification: WZ. Category: (G) General (US: Trade). Dimension: 230 x 152 x 23. Weight in Grams: 506. . 2008. paperback. . . . .
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 73,81
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 94,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. Num Pages: 312 pages, black & white illustrations. BIC Classification: WZ. Category: (G) General (US: Trade). Dimension: 230 x 152 x 23. Weight in Grams: 506. . 2008. paperback. . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Rowman & Littlefield Pub Inc, 2009
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: Revaluation Books, Exeter, Regno Unito
EUR 93,42
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 288 pages. 8.75x6.00x1.00 inches. In Stock.
Lingua: Inglese
Editore: Bloomsbury Publishing Plc, Lanham, MD, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate entities-they are the results of all parts working as a cohesive whole. Integrated marketing communicates using one tone-of-voice or message that is successfully delivered through multiple media and disciplines. The Bare Bones Introduction to Integrated Marketing Communication is an in-depth yet concise discussion of the business and structure of integrated marketing communication. This brief, inexpensive text focuses exclusively on introductory issues concerning IMC as both a communication device and as a profession. Robyn Blakeman's step-by-step approach offers an extensive and exclusive look into how agencies work, the areas of specialization that make up IMC, how advertising affects our lives, and the diverse arsenal of media options that give IMC its visual/verbal voice. Both integrated marketing and varied media vehicles are dissected-one topic at a time-creating an invaluable reference tool that students, professors, and small business people alike will refer to time and again for information on the field of advertising/integrated marketing communication. This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Bloomsbury Publishing (UK), 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 71,23
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: Bloomsbury Publishing (UK), 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 67,50
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 77,54
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Lingua: Inglese
Editore: Bloomsbury Publishing Plc, Lanham, MD, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: CitiRetail, Stevenage, Regno Unito
EUR 72,72
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate entities-they are the results of all parts working as a cohesive whole. Integrated marketing communicates using one tone-of-voice or message that is successfully delivered through multiple media and disciplines. The Bare Bones Introduction to Integrated Marketing Communication is an in-depth yet concise discussion of the business and structure of integrated marketing communication. This brief, inexpensive text focuses exclusively on introductory issues concerning IMC as both a communication device and as a profession. Robyn Blakeman's step-by-step approach offers an extensive and exclusive look into how agencies work, the areas of specialization that make up IMC, how advertising affects our lives, and the diverse arsenal of media options that give IMC its visual/verbal voice. Both integrated marketing and varied media vehicles are dissected-one topic at a time-creating an invaluable reference tool that students, professors, and small business people alike will refer to time and again for information on the field of advertising/integrated marketing communication. This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: moluna, Greven, Germania
EUR 65,91
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a c.
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2008
ISBN 10: 0742555410 ISBN 13: 9780742555419
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 90,27
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.