Da: GreatBookPrices, Columbia, MD, U.S.A.
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Da: GreatBookPrices, Columbia, MD, U.S.A.
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Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: John Wiley and Sons Ltd, Oxford, 2016
ISBN 10: 0745671179 ISBN 13: 9780745671178
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in Chinas search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: INDOO, Avenel, NJ, U.S.A.
EUR 24,36
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Aggiungi al carrelloCondizione: New. Brand New.
Lingua: Inglese
Editore: John Wiley and Sons Ltd, GB, 2016
ISBN 10: 0745671179 ISBN 13: 9780745671178
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 24,59
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Aggiungi al carrelloPaperback. Condizione: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Da: Anybook.com, Lincoln, Regno Unito
EUR 11,66
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Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780745671178.
Da: Anybook.com, Lincoln, Regno Unito
EUR 11,66
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Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780745671178.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 22,86
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Da: Brook Bookstore On Demand, Napoli, NA, Italia
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Da: Majestic Books, Hounslow, Regno Unito
EUR 24,83
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Da: Chiron Media, Wallingford, Regno Unito
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: Revaluation Books, Exeter, Regno Unito
EUR 22,56
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Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 280 pages. 8.00x6.00x1.00 inches. In Stock.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 23,83
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 26,77
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Aggiungi al carrelloCondizione: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. Series: China Today. Num Pages: 280 pages. BIC Classification: 1FPC; JFDV; JFFT. Category: (P) Professional & Vocational. Dimension: 151 x 210 x 33. Weight in Grams: 442. . 2016. 1st Edition. Paperback. . . . .
Da: Chiron Media, Wallingford, Regno Unito
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Da: booksbesidetheseaside, St Leonards, Regno Unito
EUR 10,92
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Aggiungi al carrelloSoft cover. Condizione: Very Good. Condizione sovraccoperta: Very Good. A good solid copy with some underlining to the text, light reading wear.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. Series: China Today. Num Pages: 280 pages. BIC Classification: 1FPC; JFDV; JFFT. Category: (P) Professional & Vocational. Dimension: 151 x 210 x 33. Weight in Grams: 442. . 2016. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Da: George Longden, Macclesfield, Regno Unito
EUR 16,03
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Aggiungi al carrelloPaperback. Condizione: Near Fine. Spine not creased. 210 x 150 mm. x, 310 pp. An analysis of advertising in post-Mao China, based on extensive interviews, participant observation and a critical review of secondary data. A clean, bright copy. Book.
Lingua: Inglese
Editore: John Wiley and Sons Ltd, Oxford, 2016
ISBN 10: 0745671179 ISBN 13: 9780745671178
Da: AussieBookSeller, Truganina, VIC, Australia
EUR 28,63
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in Chinas search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Da: Speedyhen, Hertfordshire, Regno Unito
EUR 19,33
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Aggiungi al carrelloCondizione: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 23,82
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Lingua: Inglese
Editore: John Wiley and Sons Ltd, GB, 2016
ISBN 10: 0745671179 ISBN 13: 9780745671178
Da: Rarewaves.com UK, London, Regno Unito
EUR 21,83
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Aggiungi al carrelloPaperback. Condizione: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Da: preigu, Osnabrück, Germania
EUR 28,05
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Advertising and Consumer Culture in China | Hongmei Li | Taschenbuch | China Today | MapChronologyAcknowledgementsIntroductionChapter One: Modernity | Englisch | 2016 | John Wiley & Sons | EAN 9780745671178 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.