9780749438678 - Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships With Brands di Lindstrom, Martin; Seybold, Patricia B. (16 risultati)

Condizione: very_good.

Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condizione: Good. First Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: As New. Hardcover, clean unmarked pristine pages, would be new except for slight warehouse wear, no remainder marks, tight binding, sealed in plastic, exact artwork as listed,

Hardcover. Condizione: Very Good. BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Condizione: Good. First Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Hardcover. Condizione: Good. Dust Jacket Included. Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships With Brands, Seybold, Patricia B.; Lindstrom, Martin, United Kingdom: Kogan Page Ltd, 2003, 321p, hc w/dj, dj bumped/scuffed, boards bumped/scuffed, text clean/tanning, binding solid, nice copy--12.50.

Condizione: Como nuevo. : Brandchild es un análisis profundo de la relación entre los niños y las marcas. Basado en un estudio global de actitudes y comportamientos de los preadolescentes, el libro explora cómo los niños influyen en las decisiones de compra y cómo las empresas pueden crear marcas exitosas dirigidas a este público joven. Con consejos prácticos y estudios de caso, Brandchild ofrece una visión innovadora del marketing infantil.Este libro es una lectura esencial para cualquier persona que desee comprender mejor a este grupo de consumidores cada vez más influyente y exigente, y cómo las marcas pueden conectarse con ellos de manera efectiva. EAN: 9780749438678 Tipo: Libros Categoría: Negocios y Economía Título: Brandchild Autor: Martin Lindstrom| Patricia B. Seybold| David B. Hoyle Editorial: Kogan Page Idioma: en Páginas: 320 Formato: tapa dura.

Hard Cover. Condizione: As New. Condizione sovraccoperta: As New. First Edition. 368 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.

Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. Early Edition. Size: Octavo (standard book size). 316 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Dust Jacket is fully intact, no tears or chips, but carries signs of wear to top and bottom edges, corners etc. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Brand name products; Sociology & Culture. ISBN: 0749438673. ISBN/EAN: 9780749438678. Dewey Code: 658.8/34/083 21. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB14860. This book is extra heavy, and may involve extra shipping charges to some countries. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right.

Hardback. Martin Lindstrom, Kogan Page Ltd. Praise and Reviews "This is a must read book.Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. Hardback.

hardcover. Condizione: New. In shrink wrap. Looks like an interesting title!

Condizione: Aceptable. Libro de 2ª mano en estado BUENO según directrices web de venta. Presenta marcas de desgaste por el uso en cubierta o interior. Probabilidad de paginas amarillentas y algun rasguño que no impide la lectura. Vendido por el emprendimiento social El Club de los Raros. Con cada compra contribuyes a plantar árboles y financiar proyectos de ONGs y de lectura que transforman vidas.