9780749440237 - global brand strategy: unlocking brand potential across countries, cultures and markets di van gelder, sicco (5 risultati)
- Rilegato
Da: Once Upon A Time Books, Siloam Springs, AR, U.S.A.Once Upon A Time Books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Buono
EUR 2,02
EUR 3,42 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
hardcover. Condizione: Good. Condizione sovraccoperta: Includes dust jacket. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
- Rilegato
Da: medimops, Berlin, Germaniamedimops
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 4,38
EUR 20,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
- Brossura
Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 19,53
EUR 6,54 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Very Good. This text aims to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities and this book provides a framework to be used comparatively across markets to rev…eal how to extend the brand and realize its true value. Topics include: the brand environment; the brand expression; the brand domain; the brand reputation; the brand affinity; the brand recognition; local brand management; harmonizing a global brand; extending a global brand; and creating a new global brand.Containing analytical models, real-life examples and global case studies, the book should provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Rilegato
Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 15,42
EUR 15,89 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISB…N:9780749440237.
- Rilegato
Da: Antiquariat Armebooks, Frankfurt am Main, GermaniaAntiquariat Armebooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 29,89
EUR 20,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Gebundene Ausgabe. Condizione: Gut. 288 Seiten; Kogan Page - 1st. 2003 : Sicco van Gelder - gb + Su. Gr. CB-GVNT-ASBD Sprache: Englisch Gewicht in Gramm: 549.
