9780749454777 - the luxury strategy: break the rules of marketing to build luxury brands di kapferer, j. n.; bastien, v. (11 risultati)
- Rilegato
Da: Goodwill of Western and Northern CT, Bridgeport, CT, U.S.A.Goodwill of Western and Northern CT
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Buono
EUR 27,24
EUR 2,57 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: good. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Rilegato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 29,94
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Rilegato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 29,94
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Rilegato
Da: Zoom Books Company, Lynden, WA, U.S.A.Zoom Books Company
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 30,28
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
- Rilegato
Da: Dream Books Co., Denver, CO, U.S.A.Dream Books Co.
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 30,65
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly.
- Rilegato
Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 31,95
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Da: Goodwill of Central and Coastal Virginia, Richmond, VA, U.S.A.Goodwill of Central and Coastal Virginia
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Discreto
EUR 27,21
EUR 4,91 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: acceptable.
- Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 36,25
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Brossura
Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 30,66
EUR 6,54 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Very Good. Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has n…o meaning? What really is a luxury product, a luxury brand or a luxury company? The Luxury Strategy is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. The Luxury Strategy rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. The Luxury Strategy explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Da: YESIBOOKSTORE, MIAMI, FL, U.S.A.YESIBOOKSTORE
Contatta il venditoreVenditore con 3 stelleCondizione: Usato - Come nuovo
EUR 107,20
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
hardcover. Condizione: As New.
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Da: GoldBooks, Denver, CO, U.S.A.GoldBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 218,35
EUR 4,71 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. New Copy. Customer Service Guaranteed.
